Senior Director, eCommerce

About Hint

Back when we started Hint in 2005, our motto was Drink Water, Not Sugar. Our mission to this day is to help people fall in love with water — delicious fruit-infused water — so they can live healthier lives.

Twenty years on, we've attracted our share of imitators, but no one has been able to match that touch of true fruit flavor in every bottle of Hint. The craftsmanship we put into creating flavors that fully reflect their fruit origin is unparalleled. And with no sweeteners, no preservatives, and zero calories, it's no wonder our fans have turned Hint into an obsession.

Today, Hint is sold in over 30,000 stores all over the United States. We feature dozens of amazing flavors — including perennial favorites Blackberry, Watermelon, and Cherry — as well as limited edition smash-ups, and exclusive bundles, all available at drinkhint.com, Amazon, e-Retail account, and major retailers.

The Opportunity

The Senior Director, eCommerce (e-commerce) will be responsible for driving the strategy and continued growth of Hint's various e-commerce channels, inclusive of Amazon, retailer.com, and emerging channels. They will develop and execute a full-funnel strategy to both drive a positive brand experience and maximize revenue, always operating with an omni-channel mindset. This individual will optimize P&L performance, drive volume and revenue targets and manage various growth and retention levers to deliver outstanding results. They will collaborate closely with brand marketing, growth marketing, innovation, DTC (direct-to-consumer), customer service, supply chain, and cross-channel sales teams to align e-commerce initiatives to broader business and brand goals.

This role reports directly to the SVP Sales with a small team of direct reports.

Location: Hint is a remote-first company. Candidates must be authorized to work in the United States without employer sponsorship.

Key Responsibilities

• Develop and implement e-commerce strategies for Amazon, retailer.com, and emerging platforms that establish a strong brand presence and drive revenue. Understand how various channels are differentiated to DTC and shape strategies accordingly.
• Collaborate with head of DTC to inform a comprehensive digital marketing strategy that aligns with business goals by platform and enhances the customer journey across all channels.
• Set revenue targets and growth objectives for ecommerce with a focus on existing and new market opportunities. Ensure all ecommerce channels are optimized for scalability and profitability.
• Be accountable for the company's execution and performance on Amazon, retailer.com and emerging platforms including merchandising, advertising, promotion, insights, and performance analysis. Partner with supply and finance to build accurate demand plans that ensure high service levels.
• Build annual and long-term plans with a view to deliver sales while also building the brand.
• Lead, develop, and mentor a high-performing e-commerce and cross-functional team. Play a key role in establishing a digital-first mindset within the organization
• Build a roster of partners that allow us to execute with excellence, leveraging latest technology that drives performance and efficiency.
• Partner with the CEO, CFO, SVP, Sales, SVP, Marketing, and SVP, Supply Chain & Operations to ensure alignment on department and company KPI's.
• Test and Learn. Be innovative, continually research and test new ways to engage customers, and advocate internally for changes in systems, technologies, and processes to drive better performance. Be savvy with DIY testing scenarios to move quickly and make decisions.
• Work cross-functionally with operations, engineering, finance, product development, customer service, and creative teams to manage projects to completion.
• Collaborate with Hint's Sales team to coordinate omni-channel promotions to support Hint's overall sales goals.

Requirements

• Bachelor's degree in Marketing, Business, or a related field; MBA preferred.
• 10+ years of experience in eCommerce (e-commerce), or a similar role, with a proven track record of scaling digital business operations
• 5+ years of experience in the food and/or beverage industry, ideally beverage
• Deep knowledge of Amazon Seller Central and/or Vendor Central, including best practices and optimization techniques.
• Expertise in eCommerce platforms (Shopify, Recharge, Gorgias), CRM tools CRM tools (e.g., Klaviyo, Attentive), and marketing automation platforms (CDP) a plus.
• Knowledge of Voice of the Customer (VOC) and Loyalty tools such as Yotpo and Bazaarvoice.
• Excellent communication and interpersonal skills.
• Proven track record of driving revenue growth and enhancing customer experience in an eCommerce environment.
• Strong analytical skills, with the ability to translate data into actionable insights.
• Excellent leadership, cross-functional collaboration, and team management abilities.

Benefits

• Base salary of $175,000-$215,000. Actual salary offer may vary based on location and work experience. The base pay range is subject to change and may be modified in the future
• Bonus Eligible
• Flexible Vacation
• Sick Days
• Up to 95% of the employee and dependent healthcare premiums paid for by the company
• Life insurance (company-paid and voluntary)
• Flexible Spending Accounts
• 401K (regular and Roth)
• Up to $150/month health and wellness reimbursement
• Up to $100 monthly towards your cell phone and $50 monthly towards Internet (if applicable)
• Employee Discount on Hint Water