Hello World

HelloWorld, formerly known as ePrize, was a significant player in digital engagement services, specializing in incentivizing consumer behavior across mobile, social, and web-based platforms. Founded in 1999, the company focused on creating promotional and gamified campaigns to generate interest and loyalty programs to retain and reward customers. They utilized insights-driven communications to maintain brand-consumer conversations and employed analytics to optimize marketing execution. This approach enabled marketers to more effectively engage consumers and elicit desired emotional and behavioral responses. HelloWorld's services were designed to help brands build loyalty moment by moment through engaging digital experiences.

Throughout its history, HelloWorld established itself as a leader in interactive promotions, working with numerous top-tier brands. The company's expertise spanned various channels and solutions, from localized trade executions to global campaigns. Their offerings included chance-to-win games, hashtag, photo, video, and essay contests, text-to-win campaigns, purchase validation programs, collect & win promotions, advergames, and webservice APIs, all supported by a high-volume platform. In 2014, ePrize rebranded to HelloWorld to better reflect its expanded consumer engagement and loyalty capabilities. The company was later acquired by Merkle in 2018, further enhancing its position in the industry by leading engagement and loyalty solutions within the Merkle family. HelloWorld's philosophy centered on the belief that a loyal consumer is a brand's greatest asset, earned through excellent products or services and strengthened by emotional bonding and personalized experiences. Their solutions aimed to deliver digital moments of value across the loyalty spectrum, fostering enriched consumer experiences and driving economic value for brands.