Senior Digital Ecommerce Insights Manager

Join our team at Helen of Troy and make an immediate impact on our trusted brands: OXO®, Hydro Flask®, Osprey®, Braun®, PUR®, Vicks®, Honeywell®, Hot Tools®, Drybar®, Curlsmith®, and Revlon®, and Olive & June®. Together, we build innovative and useful products that elevate people's lives everywhere every day.

Look around your home, and you'll find us everywhere, in your kitchen, living room, bedroom, and bathroom. We are already making your everyday lives better. We are powered by knowledgeable, enthusiastic, and forward-thinking people committed to developing a culture of inclusion. Whether you are just starting your career or in need of a challenge, we recognize, develop, and empower talent!

Position:Senior Digital E-commerce Insights Manager

Role Type:*This is a sole contributor role with no direct reports

Work Location: UK Remote or Poole Office (Hybrid)

Type: Full time, Permanent

What you will be doing:

Are you ready to shape the future of online commerce through data-driven strategy?

We’re looking for a commercially astute insights leader to join our team as Senior Digital E-commerce Insights Manager. In this high-impact role, you’ll be the analytical co-pilot to the Head of Online—delivering a unified commercial view across Amazon, Zalando, and DTC channels. You’ll transform complex data sets into clear, actionable insights that drive weekly trading decisions and long-term growth.

You’ll fuse internal P&L, media performance, and external consumer/sell-out data to guide our omnichannel portfolio strategy. From optimising SKU and price-pack mix to informing launch and retire decisions, you’ll play a critical role in maximising total revenue and margin across channels—without cannibalisation.

This role also serves as the analytical hub for the entire Online team, supporting cross-functional initiatives and enabling smarter, faster decision-making.

Key Responsibilities

Unified Data & KPI governance

• Building and owning a consolidated data layer and KPI dictionary spanning across channels (AMZ, Zalando, DTC) covering data including paid media, retail data, finance and market-shares
• Set data quality SLAs, taxonomies and naming conventions; partner with IT/BI and DTC Trading Manager on pipelines
• Enable channel teams to self-serve deep dives while protecting “one version of the truth.”

Insight Generation & Commercial Storytelling

• Delivery of weekly Online Trade Insights packs: outlining drivers, risks, opportunities and clear strategies to action
• Diagnose mix/price effects, promo efficiency, media-commerce interactions, cannibalisation across channels.

Forecasting and Scenario Modelling

• Support ongoing top-down and bottom-up forecasting by channel and key account, focusing on volume, revenue, and margin performance.
• Develop dynamic what-if models to forecast performance across major commercial events (e.g., Prime Day, BFCM, product drops), accounting for inventory constraints and shifts in media spend.

Strategic Partnering & Decision Support:

• Collaborate with the Head of Online to shape channel strategy and develop business cases for expansion into new markets and platforms.
• Conduct competitive benchmarking using external data sources to inform strategic decisions and identify growth opportunities.

Experimentation & Incrementality

• Design and interpret experiments in collaboration with Paid Media and Trading teams, testing promo mechanics, PDP enhancements, and media mix strategies.
• Lead development of marketing mix models (MMM), geo-tests, and holdout experiments to measure incrementality and share actionable insights across the Online organization.
• Demonstrate curiosity and initiative in exploring AI as a tool for experimentation and performance amplification.

🗝Skills needed to be successful in this role:

• 6-9 Years eCommerce/online analytics, commercial finance, or performance marketing analytics (marketplace + DTC exposure).
• Advanced BI skills and GA4/Shopify Plus analytics.
• Hands-on with Amazon Vendor/Retail Analytics, Zalando Partner Data Hub, media platform APIs; comfortable joining disparate data sets.
• Strong financial/commercial literacy: P&L drivers, margin math, TACOS/ROAS, elasticity.
• Proven ability to turn analysis into crisp narratives and influence senior stakeholders.
• Authorized to work in the UK on a full-time basis

• Fluent in English
• Excitement about joining a midsize yet growing company with fast-growing brands!

What do we offer?

• 💸 Competitive compensation package depending on experience and skills
• 💻 Flexible work policy with regards to working hours and work from home
• ☀ Increased flexi-days package after 1 year of service
• 👌 Perkbox
• 💼 Modern office with collaborative workspaces
• 👂 Employee assistance counselling line
• 🎁 Employee discounts on all our EMEA products
• 💪 Lunch and Learns
• 🏝 Company closure between Christmas and New Year’s
• 📈 Employee Stock Purchase Plan
• 👌 The chance to work in an international, diverse, and inclusive environment!

Wondering if you should apply? Helen of Troy welcomes people as diverse as our brands! Have the confidence to come as who you are because your point of view, skills, and experience will make us stronger. If you're eager to share new ideas and try new things, we want to hear from you.

Founded in 1968, Helen of Troy is a prominent player in the global consumer products industry, offering diverse career opportunities across North America, South America, Europe, and Asia. We boast a collection of renowned brands such as OXO, Hydro Flask, Osprey, Honeywell, PUR, Braun, Vicks, Hot Tools, Drybar, Curlsmith, and Revlon – many of which rank #1, #2, or #3 in their respective categories, making the Helen of Troy name synonymous with excellence and ingenuity.

At Helen of Troy, our strategy involves acquiring brands that we can integrate and enhance, amplifying their unique attributes to drive growth and profitability. Embracing a culture of collaboration internally and externally, we are committed to providing innovative solutions tailored to consumers, operational excellence, global scalability, and exceptional shared services to support our brand portfolio. This dedication to fostering development and success sets Helen of Troy apart as a pioneer in the industry, propelling our brands to unparalleled heights of success and recognition worldwide.

The above statements are intended to describe the general nature and level of work performed by people assigned to this classification. They are not intended to be construed as an exhaustive list of all responsibilities and duties required of personnel so classified. Management retains the right to add or to change duties of the position at any time.