Trade Marketing Analyst

Auto req ID: 23280

Title: Trade Marketing Analyst (Remote)

Job Function: Marketing

Location: MONTERREY
Additional Location:
Company: Harley-Davidson Motor Company

Full or Part-Time: Full Time

At Harley-Davidson, we are building more than machines. It’s our passion and commitment to continue the evolution of this storied brand and heighten the desirability of the Harley-Davidson experience. To keep building our legend and leading our industry through innovation, evolution, and emotion we need the best and brightest talent. We stand for the timeless pursuit of adventure. Freedom for the soul. Are you ready to join us?

Our International Markets are focused on creating an inclusive and expanding rider community that appeals to new and existing riders. We strive to deliver an H-D experience with an unequivocal customer focus.

From Mexico to Singapore and many places in between, our employees are essential to our success. Our efforts are concentrated on the highest priority markets, primarily North America, Mexico, Europe and parts of Asia Pacific. We have concentrated our resources in-market for maximum impact in line with our future strategy. Our regional offices and in-market teams have the freedom within a clearly defined framework to make decisions to drive their business. In-market teams are agile and equipped to understand consumer needs, provide focused attention to dealers, and respond more quickly to local market conditions.

Job Summary

We're seeking a Trade Marketing Analyst to bridge the gap between B2C marketing and sales teams. This pivotal role demands a blend of marketing expertise and sales-driven focus to enhance short-term performance. As part of our dynamic team, you'll craft and execute trade marketing strategies to elevate brand visibility, market share, and profitability.

Job Responsibilities

Market Analysis:

• Conduct thorough market research to uncover industry trends, opportunities, and threats.
• Evaluate competitor strategies, pricing, and product positioning to inform market dynamics.
• Utilize data analytics tools to decipher consumer behavior and segmentation insights.

Trade Promotion Planning:

• Devise and implement trade promotion strategies to boost sales and brand visibility.
• Collaborate with sales teams to tailor marketing programs aligned with retailer goals.
• Assess promotion effectiveness using KPIs such as sales lift and ROI.

Channel Strategy Development:

• Segment distribution channels based on demographics and preferences.
• Recommend channel-specific tactics to optimize engagement and reach.
• Continuously refine strategies based on channel performance.

Merchandising and POS Materials:

• Partner with marketing and design teams to develop captivating merchandising materials.
• Ensure consistent branding across all retail touchpoints.
• Guide POS placement and visual merchandising to enhance product visibility.

Forecasting and Budget Management:

• Work with finance and sales teams to develop accurate forecasts and budgets.
• Monitor budget utilization and identify cost-saving opportunities.

Cross-Functional Collaboration:

• Provide market insights to product development teams for new launches.
• Align trade marketing initiatives with sales and broader marketing campaigns.

Performance Reporting and Analysis:

• Generate reports to communicate key metrics and insights.
• Conduct post-promotion analysis to refine future strategies.

Job Requirements

• Bachelor’s degree in Marketing, Business Administration, or related field. Minimum education High School Diploma
• 3+ years in trade marketing or related roles within consumer goods or retail.
• Proficiency in data analysis tools like Excel, Tableau, or SAS.
• Flexibility for occasional travel (5% on average)
• Strong work ethic, adaptability, and problem-solving skills.
• Ability to work collaboratively in a fast-paced environment.
• Meticulous attention to detail.

Harley-Davidson is an equal opportunity employer that continues to build a culture of inclusion, belonging and equity through our commitment to attracting and retaining diverse talent from all backgrounds. We believe in fairness and providing a level playing field for all. We foster a culture that thrives on diverse perspectives and contributions to ignite the creativity and innovation to fuel our business and enhance the employee and customer experience.

We offer an inclusive compensation package for all salaried employees including, but not limited to, annual bonus programs, employee discounts on motorcycles and related products, general merchandise, and more. We welcome everybody to join our family and be united no matter who you are or where you come from. Learn more about Harley-Davidson (here).

Direct Reports: No

Travel Required: 0 - 10%

Visa Sponsorship: This position is not eligible for visa sponsorship
Relocation: This position is not eligible for relocation assistance