The Role
Green Thumb Industries (GTI) is looking for an Manager, eCommerce Merchandising to oversee our visual site merchandising and content strategy for our Rise online store (risecannabis.com). This role will be a critical leader in shaping the customer site experience and will reside on the eCommerce team as part of the Revenue Organization, reporting to the Director, eCommerce.
As the Manager, eCommerce Merchandising, you will be responsible for developing website merchandising strategies and overseeing successful on-site execution. You will partner with cross-functional teams including, Creative, Product Merchandising, Marketing, Business Management, and IT to help deliver a best-in-class customer experience across devices. You will also lead a team of dynamic eCommerce Merchandising Specialists. As a successful Manager, eCommerce Merchandising, you will combine an understanding of visual merchandising and analytics, as well as a passion for user experience to continuously optimize the customers’ online journey, driving conversions and business performance. Sound a lot like you? Keep reading!
Responsibilities
- Develop site merchandising strategies across Desktop and Mobile sites; oversee successful execution of all tactical website merchandising plans that will help meet and/or exceed company revenue and profitability goals.
- Responsible for site functionality including navigation, hierarchy, search and browse, new product on-boarding online.
- Identify key trend forecasts, define the story-telling roadmap, and use key functionalities like taxonomy and search to enhance the customer journey on our site, telling a cohesive story to win customers’ hearts and minds.
- Utilize reporting data and analytics to identify opportunities that improve category and market performance and optimize the customer journey. Create actionable site merchandising plans or make in-season adjustments to drive growth; lead weekly analytics reviews.
- Make recommendations for site enhancements across Homepage, PLPs, PDPs, etc. to improve the customer experience throughout their onsite journey; work with manager to prioritize when technical support is required.
- Use data and impact analyses to create roadmaps for site functionality improvements, in partnership with our design and IT teams
- Identify AB Testing opportunities based on analysis of site data to drive innovation and optimization across the site; work with Manager to vet test viability and establish hypotheses KPIs; oversee successful setup and execution of all AB Tests.
- Use site metrics to identify landing page patterns and opportunities; test and optimize landing page strategies by channel and/or market; and ensure a cohesive shopping experience across all touchpoints to drive conversions and revenue.
- Manage the creative development process for seasonal refreshes across various site placements (Homepage, PLPs, PDPs, etc.) providing business inputs and feedback to align with business goals.
- Partner with Product Merchandising/Buying to ensure that product goals and benefits for new products are being translated onsite (site placement, product sort order, etc.) in a way that is consistent with their strategies and value propositions.
- Monitor site health and performance through analytics and key metrics – You’ll oversee the development of site metrics and dashboards to monitor site health, providing strategic insights to internal stakeholders to influence the overall direction for the site.
- Partner with our CRM team members on email, social, and paid marketing calendars, gleaning insights from past campaign performance
- Support other efforts/initiatives as needed
- Manage a team of 3-5 direct reports, providing ongoing feedback, training and support
Qualifications
- 6+ years of experience in site merchandising or ecommerce for a retail or consumer products brand
- Proven people management experience, leading a team of Specialist or Associate level employees who are eager for career advancement
- A super strategic thinker who understands consumer behavior, values the customer experience, and uses data and insights to support complex problem solving
- Analytical and process-oriented, comfortable making data-driven decisions
- Operationally minded and able to identify areas of opportunity and improvement
- Comfortable leading cross-functional teams and project-managing new initiatives
- Understanding of and experience with A/B testing fundamentals and implementation
- Experience with leading ecommerce platforms and tools (e.g., Salesforce Commerce, Websphere Commerce, Magento, Drupal, Frontastic, etc.)
- Ability/interest in analyzing metrics/KPIs and transforming into online stories
- Must possess superior verbal and written communication skills, and be a strong team player
- Must be energetic, highly motivated, a self-starter with the ability to multi-task
- Knowledge of and/or experience with the Cannabis industry is a plus
- Bachelor’s degree in business or related field preferred
Additional Requirements
- Must pass any and all required background checks
- Must be and remain compliant with all legal or company regulations for working in the industry
- Must possess valid driver’s license
- Must be a minimum of 21 years of age
The pay range is competitive and based on experience, qualifications, and/or location of the role. Positions may be eligible for a discretionary annual incentive program driven by organization and individual performance.
United States
