United Kingdom onlyThe Digital Marketing Manager at Getty Images is tasked with growing orders and revenue through digital marketing activity across iStockphoto.com and other properties. As part of the Ecommerce team, you will implement the digital marketing strategies and tactics and be responsible for the implementation and execution primarily in Paid Search. Additionally, you will collaborate with product, SEO, affiliate, retention, and other functions to drive market performance improvements.
Who You Are:
- You are a passionate digital marketer who embraces creativity and data, art and science, to execute digital campaigns with a strong understanding of how digital marketing channels connect customers with the right products, in the right place, at the right time.
- You have strategic and hands-on experience within Paid Search.
- You are someone with a strong attention to detail when implementing campaigns and conducting analytical work. You are a skilled communicator, comfortable working across various business functions, as well as presenting recommendations, discussing opportunities, and engaging senior business team members.
- You are a self-starter, proactively seeking revenue-generating opportunities whilst optimally prioritising your workload.
Your Next Challenge:
- Be seen as the market owner for countries which you are allocated to lead.
- Own the paid digital strategy and deployment across paid channels for the specified markets.
- Primarily create and implement campaigns, bid management strategies, and optimization frameworks across Paid Search, with occasional involvement in Paid Social and Programmatic.
- Supervise daily, monthly and quarterly spend and performance levels, proactively optimizing campaigns to grow your markets and deliver to monthly targets.
- Collect data and reporting to communicate the market performance to the broader team, whilst providing recommendations in collaborations with other functions and stakeholders.
- Conceive, develop and implement pilot programs across channels in collaboration with other team members, drive A/B testing and continuous improvement across established programs.
- Complete weekly, monthly, and quarterly performance reporting, analysis and forecasting, showcasing the results which you have delivered. Be capable of presenting these to leadership across marketing, product, and other functions.
- Contribute to a global team, sharing best practices, insights and observations from activities and competitors across your markets, as well as working collaboratively on wider business initiatives with other channel owners.
What You'll Need:
- A minimum of 5 years’ experience in Paid Search is a must.
- Shown experience optimising paid media to defined KPIs.
- Proficient in the use and application of Google AdWords, SA360, and Google Analytics or other analytics tools.
- Advanced Microsoft Excel skills, including the ability to manipulate and analyse large data sets.
- Experience using data visualization tools preferable (i.e., Looker, Tableau etc.)
- Experience planning and executing digital marketing strategies (roadmap, tests) with proven track records in driving sales and revenue growth.
- Strong interpersonal skills including the ability to communicate optimally cross functionally with both technical and non-technical individuals.
- Excellent troubleshooting and problem-solving capabilities.
- Ability to manage multiple accounts, priorities and targets in multiple markets and languages
- Experience in Paid Social (Facebook, Instagram, LinkedIn, TikTok, X) or Display/Programmatic, YouTube would be advantageous.
- Ability to work reliably within and across teams and to function well in a large and global environment.
- Proficiency in English required. Other languages a bonus (Dutch, French, Italian, Eastern European languages desirable)
Getty Images encompasses the largest and best path to market for visual creators through their premier brands including its core, Getty Images; iStock, a value offering of creative stills and videos providing a significant volume of exclusive content to small and medium-sized businesses; and Unsplash, a free offering of creative stills servicing the fast-growing and broad-based creator economy.
Help us move the world with images! Bringing award-winning imagery to everyone, Getty Images has customers in almost every country in the world, with websites in 23 languages, bringing the world’s best content to media outlets, advertising agencies and corporations, small businesses and increasingly, direct to consumers. Getty Images works with over 541,000 contributors and image partners to provide comprehensive coverage of more than 160,000 news, sport, and entertainment events around the globe. With over 538 million assets, of which over 320 million are digitized, encompassing the latest global news, sports, celebrity, music and fashion coverage; exclusive conceptual creative images; and the world’s largest commercial archive. New content is added daily, with over 10 million new assets added each quarter. Getty Images offers the most exclusive and unique creative and editorial visual content globally. The breadth and quality of our content allow our customers and partners to tell their stories with greater creativity and accuracy, thereby eliciting more emotion and enabling more action. Getty Images moves the world —whether the goal is commercial or philanthropic, revenue-generating or society-changing, market-disrupting or headline-driving. Getty Images offers the highest quality and most diverse visual content, based on industry-leadingexpertise and innovation.
We celebrate our inclusive work environment and welcome members of all backgrounds and perspectives. Women, gender-nonbinary, people of color, LGBTQIA+ people, and people with disabilities are encouraged to apply.
Getty Images is committed to providing Reasonable Accommodations and will work with you to meet your needs. If you are a person with a disability and require assistance to search for a job opening or submitting an online application, please email [email protected].
Visit Getty Images atwww.gettyimages.com to learn more about how the company is advancing the unique role of still and moving imagery in communication and business, and enabling creative ideas to come to life. For company news and announcements, visit ourPress Room, and for the stories and inspiration behind our content, visitStories & Trends. Find Getty Images on Facebook, Twitter, Instagram, LinkedIn,Pinterest and Tumblr, or download theGetty Images appwhere you can explore, save and share the world's best imagery. Getty Images is an equal opportunity employer. All qualified applicants will receive consideration for employment without regard to age, ancestry, color, family or medical care leave, gender identity or expression, genetic information, marital status, medical condition, national origin, physical or mental disability, political affiliation, protected veteran status, race, religion, sex (including pregnancy), sexual orientation, or any other characteristic protected by applicable laws, regulations and ordinances. Getty Images believes that diversity is critical to our success in moving the world with images and is committed to creating an inclusive, mutually respectful environment that celebrates diversity. We seek to hire on the basis of merit, competence, performance, and business needs.
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