Google Ads Specialist- Freelance, Remote

• Build a full-funnel Google Ads strategy from scratch, aligned to business goals.
• Create a clear action plan and testing roadmap with milestones and expected outcomes.
• Translate high-level direction into channel mix, campaign structure, and bidding strategies.

• Conduct keyword research, audience targeting, and competitor analysis.
• Build, launch, and manage Search, Shopping/Performance Max, and relevant YouTube/Display placements.
• Write and iterate ad copy/creatives; develop audience segments and exclusions; implement negative keyword strategy.

• Define and run a structured testing process (hypothesis, prioritization, design, success metrics, iteration).
• Prioritize tests for highest impact (e.g., audiences, assets, bidding, landing pages) using data and business context.
• Document learnings and roll out winners across accounts/campaigns.

• Implement and validate conversion tracking via GA4 and GTM; ensure accurate attribution.
• Monitor performance, diagnose trends, and uncover opportunities for growth or efficiency.
• Deliver clear, data-driven reports with actionable recommendations and next steps.

• Manage budgets to maximize ROI while staying strictly within spend limits.
• Forecast spend and performance scenarios; recommend reallocation by campaign/product line.
• Communicate proactively with stakeholders; operate independently with minimal supervision.

• Hands-on Google Ads management building campaigns from scratch (Search, Shopping/Performance Max), with a proven track record improving ROAS, lowering CPA, or increasing qualified lead quality.
• Demonstrated ability to operate independently: create strategic roadmaps, action plans, and manage day-to-day optimizations with minimal supervision.
• Proficiency in GA4 and Google Tag Manager, including conversion/event setup, validation, and troubleshooting.
• Strong keyword research, audience strategy, competitive analysis, and ad copy/creative testing experience.
• Budget management expertise with clear examples of maximizing ROI within defined spend limits.
• WFH Set-Up:
  • Computer with at least 8GB RAM, an Intel i5 core processor/AMD Ryzen 5 Processor and up.
  • Internet speed of at least 40MBPS
  • Headset with an extended mic that has noise cancellation and a webcam
  • Back-up computer and internet connection
  • Quiet, dedicated workspace at home

• Technical: Google Ads Manager, GA4, GTM, Google Keyword Planner; familiarity with SEMrush or Ahrefs; campaign structuring, RSA best practices, Shopping/PMax setup, negative keywording, audience segmentation, conversion tracking, and A/B testing.
• Analytical: Hypothesis-led experimentation, trend analysis, diagnosing performance swings, translating insights into next actions.
• Communication: Crisp reporting, clear recommendations, and proactive stakeholder updates.
• Personal: Ownership mindset, bias for action, detail-oriented, resourceful, and comfortable making informed decisions autonomously.

• You thrive with high autonomy, love building systems from zero, and are energized by being accountable for outcomes.
• You are data-driven, pragmatic, and prioritize tests and optimizations that move the needle.
• You communicate clearly, manage budgets responsibly, and enjoy turning high-level goals into tactical execution.
• You’re comfortable working with retail/ecommerce and lead-gen motions and adapting strategies across seasonal promotions.

Benefits