United States onlyJob Description
TheAssistant Manager,Social Media– CadillacMotorsports andF1will lead day‑to‑daysocial strategy and execution for all F1‑related content within the Cadillac social ecosystem, operating as the control tower across channels, partners, and markets. This role connects strategy to execution around the F1 calendar, ensuring Cadillac shows up in socialmediain a cohesive, timely, and culturally relevant way that reflects the brand’s ambition and standards, and will flex across content and social strategies for both the Cadillac parent brand and Cadillac Racingbrand channels.
This positionreports to theMotorsportsSocial Media Strategy Manager.
Key Responsibilities;
Formula 1Social Strategy & Content Planning
Support theevergreen and tentpole F1 social media strategyfor CadillacBrand and Motorsports, translating brand and F1 objectives into clear content roadmaps across channels (Instagram, TikTok, YouTube, X, Facebook, and emerging platforms).
Build and maintainseason‑long program mapstied to the F1 calendar (major races, tentpoles, partnership moments, product integrations) in partnership with Cadillac’soverallsocial strategy andwith Cadillacmotorsports leads.
Define and evolvealways‑on content pillarsand formats (evergreen storytelling, product education, cultural and race‑adjacent content) that drive reach, engagement, and brand love for Cadillacthrough Formula 1.
Content Calendar, Channel & Community Management
Own theFormula 1of thecontent calendarwithin Cadillac’s broader social calendar, coordinating with cross‑functional partners, legal, and agencies to ensure timely approvals and publication across paid and owned channels.
Ensure all F1-relatedsocial content ison brand, on brief, and optimized by platform, including format, tone of voice, and best practices by channel.
Partner with customer care, motorsports, and influencer teams tobuild and nurture F1‑interested communities, including macro/micro creators and UGC, reinforcing Cadillac’s leadership in motorsport culture.
ProgramOversight & Race‑Weekend Operations
Operate as a“control tower” for Cadillac and GM’s F1‑related social programs, turning complex, multi‑market, multi‑partner plans into clear workbacks delivered on time and on spec.
Leadend‑to‑end delivery of F1 social media campaigns and content series—from brief intake through creative development, production, approvals, publishing, and wrap‑up documentation.
Coordinaterace‑weekend and real‑time content workflows, including scenario planning, escalation paths, and on‑the‑ground vs. virtual support models for key F1 moments.
Maintain alignment withbrand, legal, motorsport rights, and platform compliancerequirements across plans and deliverables.
Cross‑Functional, Partner & Agency Leadership
Serve as anoperational hub across GM and Cadillac teams(motorsports, brand marketing, social, experiential, media, legal, PR/comms) and external agencies/partners for all F1-relatedsocialmediainitiatives.
Brief and managesocial media and creative agencieson objectives and expectations, ensuring alignment with Cadillac brand standards and overarching social goals and KPIs.
Manage partner, agency, and vendordeliverables, timelines, status, and risk, escalating issues early and driving them to resolution while modeling calm, solutions‑oriented leadership in time‑sensitive environments (race weekends, launches, real‑time moments).
Supportglobal and cross‑tier coordination, identifying opportunities to adapt or share F1 social content across markets and dealer channels where appropriate.
Content Optimization & Improvements
Partner with analytics and agency teams totrack performance of F1-relatedsocial contentagainst key KPIs (reach, engagement, follower growth, sentiment, community health) and surface insights that inform future creative and content strategy.
Collaborate with media partners oncreative refreshes and flightingto maximize impact of F1 social campaigns across paid and organic ecosystems.
Regularly engage withplatform partnersand stay on top of emerging trends, formats, and fan behaviors around F1 to keep Cadillac’s presence fresh and culturally relevant.
Qualifications
Experience:5–7+ years insocial media, marketing operations, or integrated campaign management, ideally with a focus on social‑led programs; experience in sports, motorsports, sponsorships, or large‑scale live events strongly preferred.
Platform Expertise:In‑depth knowledge of major social platforms (Instagram, TikTok, YouTube, Facebook, X, etc.) and current content, community, and creator trends.
Project & Program Management:Proven ability to build and run detailed project plans and workbacks in modern project management tools; comfortable managing multiple, fast‑moving programs and stakeholders simultaneously.
Cross‑Functional Collaboration:Demonstrated success influencing and aligning cross‑functional and external partners (brand, social, media, PR, legal, motorsports, agencies) around shared plans and processes.
Creative & Brand Acumen:Strong understanding of brand tone of voice, visual standards, and how to bring them to life in social content that feels native to each platform and to Formula 1culture.
Calm Under Pressure:Exceptional attention to detail and ability to maintain structure and discipline in high‑pressure, real‑time environments (race weekends, live moments, rapid approvals).
Communication Skills:Excellent written and verbal communication, presentation, and interpersonal skills; able to synthesize complex programs into clear status, next steps, and decisions for stakeholders at all levels.
Education:Bachelor’s degree required.
Compensation:
The compensation information is a good faith estimate only. It is based on what a successful applicant might be paid in accordance with applicable state laws.
The actual base salary a successful candidate will be offered within this range will vary based on factors relevant to the position, as well as geography of the selected candidate.
The salary range for this role is ($105,600 - $140,700). The actual base salary a successful candidate will be offered within this range will vary based on factors relevant to the position.
Bonus Potential: An incentive pay program offers payouts based on company performance, job level, and individual performance.
Benefits: GM offers a variety of health and wellbeing benefit programs. Benefit options include medical, dental, vision, Health Savings Account, Flexible Spending Accounts, retirement savings plan, sickness and accident benefits, life insurance, paid vacation & holidays, tuition assistance programs, employee assistance program, GM vehicle discounts and more.
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