Gener8

We're building technology that gives people control over their personal data and lets them decide what happens to it. The advertising industry has been exploiting your data for years - tracking everything you do online and selling it without your consent. We think you should have a choice, so we created tools that let you either stop trackers entirely or earn from your data yourself.

Our products include a browser, mobile apps, and a browser extension that work in two modes: Privacy Mode blocks the majority of trackers and ads, while Rewards Mode lets you securely share data and earn points that can be redeemed for gift cards, exclusive offers, or charity donations. We've already distributed over £300,000 in rewards to more than 500,000 users who've joined our movement. We're a small team investing heavily in both our technology and rewards ecosystem, working to prove that fair trade advertising isn't just possible - it's the future.