Multimedia Producer, Lifestyle Brands

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USA TODAY Co., Inc. is a diversified media company with expansive reach at the national and local level dedicated to empowering and enriching communities. We seek to inspire, inform, and connect audiences as a sustainable, growth focused media and digital marketing solutions company. Through our trusted brands, including the USA TODAY NETWORK, comprised of the national publication, USA TODAY, and local media organizations, including our network of local properties, in the United States, and Newsquest, a wholly-owned subsidiary operating in the United Kingdom, we provide essential journalism, local content, and digital experiences to audiences and businesses. We deliver high-quality, trusted content with a commitment to balanced, unbiased journalism, where and when consumers want to engage. Our digital marketing solutions brand, LocaliQ, supports small and medium-sized businesses with innovative digital marketing products and solutions. USA TODAY Co. open roles are featured on various external job boards. When applying to a position at USA TODAY Co., you should be completing an application on USA TODAY Co. Careers via Dayforce. Job postings directing you to complete an application on other external sites may not be valid. To connect with us, visit www.usatodayco.com

Multimedia Producer, Lifestyle Brands

The USA TODAY NETWORK Multimedia team is seeking a Producer to support video and audio storytelling for our growing portfolio of lifestyle and news-adjacent brands, including (but not limited to) our flagship Humankind brand, USA TODAY Pets, and USA TODAY Cars. As part of our Series, Special Projects, and Sports multimedia team, this role focuses on creating compelling content for flagship lifestyle verticals. A core focus is leveraging social media to amplify our storytelling, engage diverse audiences, and drive brand growth across platforms. The Producer will oversee production, coordination, scripting, editing, and publishing across digital platforms—including social media, emerging channels, YouTube, and USA TODAY O&Os—and will experiment with innovative approaches to keep our brands at the forefront of digital storytelling. The ideal candidate is passionate about shaping and executing social strategies that set trends and foster vibrant online communities.

Collaboration is key, as the Producer will work closely with content and audience teams to plan, coordinate, and develop stories, executing both daily videos and longer-lead projects. Responsibilities encompass editorial coordination, story development, scriptwriting, and ensuring all projects meet editorial standards and best practices.

The ideal candidate also will serve as a strategic manager of our multiple Facebook and Instagram accounts. Beyond day-to-day operations, this role seeks someone who brings innovative ideas to enhance our social media presence, drive engagement, and expand our audience. The successful candidate will take ownership of shaping the voice, look, and impact of each account, consistently pursuing new opportunities, experimenting with fresh content, and setting ambitious goals for growth and community building. This is a hands-on role for someone passionate about social media, eager to make a measurable impact, and dedicated to keeping our platforms at the cutting edge of digital storytelling.

We’re looking for someone experienced in digital video production, adept at creating content in various formats—including short-form and mid-form videos, photo galleries, vodcasts and articles—and with proven success in social media ecosystems. Strong creative vision, the ability to develop and execute thematic, series-driven video approaches for diverse audiences, solid editorial judgment, and a thorough understanding of editorial standards and best practices are essential for this role. Experience producing and editing premium digital video using the Adobe Creative Suite is essential.

The role requires a hands-on producer and excellent communicator, with the ability to interface with editors, producers, reporters, and product teams around the USA TODAY Network. This role is remote and can be based anywhere in the US, except for Alaska and Hawaii.

Responsibilities:

• Produce scripts, articles, and videos aligned with editorial and brand strategy of our lifestyle brands and series.
• Manage Humankind and USA TODAY Pets social platforms (primarily Instagram and Facebook) to drive engagement and audience growth.
• Approve and maintain consistent social language across platforms.
• Pitch and execute cross-platform collaborations and evergreen content.
• Analyze performance metrics and optimize workflows using tools like True Anthem and Parsley.
• Collaborate with editorial, visual, and multimedia teams on high-impact storytelling and project delivery across the USA TODAY Network.
• Coordinate and optimize content publishing processes across platforms; train team members on social workflows and best practices.
• Assist with breaking news coverage and special projects as needed; video editing and field production may be required occasionally.
• Represent the multimedia team in planning meetings with the newsroom and audience groups.

Requirements:

• Bachelor's or master’s degree in communications, journalism, or a related field, or equivalent combination of education and experience.
• 5+ years of professional experience in social media strategy and digital video production.
• In-depth experience in all editorial and production aspects of premium digital video.
• Working knowledge of audio production and storytelling best practices.
• Experience producing video for digital platforms in multiple formats.
• Strong writing, editorial judgment, and content strategy skills.
• Familiarity with tools such as True Anthem, Parsley reports, and CMS systems.
• Understanding of SEO best practices and analytics for social performance.
• Ability to lead projects and collaborate across teams.

Application Instructions

We are eager to learn more about you and how you fit this role. When you apply, don’t limit your upload to a resume; show us what you’ve done. To do so, put together a single document file that includes the following, in this order:

• Your resume – one to two pages.
• A cover letter that outlines how you would approach the job.
• Links to online samples of your work. Show us what you’ve produced or had a hand in that best reflects what you can do in your desired role.

It is important that these items be assembled into a single document and uploaded in PDF format. Completing these steps will ensure that your application receives the highest consideration. #Newsgnt

The annualized base salary for this role will range between $49,688 and $77,637. Base compensation is reflective of many factors, including, but not limited to, the market in which one lives/works, individual education level, skills, certifications and experience. Note: variable compensation is not reflected in these figures and based on the role, may be applicable.

USA TODAY Co., Inc. is a proud equal opportunity employer committed to building and maintaining a diverse workforce. As such, we will consider all qualified applicants for employment and do not discriminate in connection with employment decisions on the basis of an applicant or employee’s race, color, national origin, ethnicity, ancestry, citizenship status, sex, gender, gender identity, gender expression, religion, age, marital status, personal appearance (including height and weight), sexual orientation, family responsibilities, physical or mental disability, medical condition, pregnancy status (including childbirth, breastfeeding or related medical conditions), education, genetic characteristics or information, political affiliation, military or veteran status or other classifications protected by applicable federal, state and local laws in the jurisdictions where USA TODAY Co. employs employees. In addition, USA TODAY Co., Inc. will provide applicants who require a reasonable accommodation, as a result of an applicant’s disability or religion, to complete this employment application and/or any other process in connection with an individuals’ application for employment with USA TODAY Co., Inc. Applicants who require such accommodation should contact USA TODAY Co., Inc.’s Recruitment Department at Recruit@usatodayco.com.