Analyst Principal, Go-To-Market Strategy

As the world works and lives faster, FIS is leading the way. Our fintech solutions touch nearly every market, company and person on the planet. Our teams are inclusive and diverse. Our colleagues work together and celebrate together. If you want to advance the world of fintech, we’d like to ask you: Are you FIS? As an Analyst Principal, Go-To-Market Strategy, you will serve as the strategic connective tissue between product, sales, marketing, and enablement to ensure the right message reaches the right audience through the right channel at the right time. This is a senior individual contributor role with significant visibility to executive leadership, real influence over business outcomes, and a clear path for continued growth.

Requirements

• 8+ years of experience in product marketing, GTM strategy, or a related strategic marketing function, ideally within B2B technology or financial services.
• Demonstrated ability to operate across the full marketing funnel from value proposition development and messaging through enablement, demand generation, and pipeline influence with a clear understanding of how each stage connects to revenue.
• Strong analytical skills with experience translating market data, competitive intelligence, and customer insights into prioritized, actionable GTM plans.
• Proven track record of influencing cross-functional teams and communicating strategic recommendations to senior and executive-level stakeholders without direct authority.
• Hands-on experience using AI tools (such as Claude, CoPilot, Jasper) to accelerate content development, research, or workflow automation in a marketing or strategy context.
• Familiarity with product launch tiering frameworks, OKR-based planning, or portfolio management approaches for multi-product organizations.

Benefits

• Flexible and creative work environment
• Diverse and collaborative atmosphere
• Professional and personal development resources
• Opportunities to volunteer and support charities