Head of Brand, Content & Communications

Head of Brand, Content Communications is the senior leader responsible for shaping how the world understands Federato: our identity, our narrative, our voice, our perception in the market, and how the brand shows up across every stage of the customer lifecycle.

This leader will be the architect of the Federato brand:

• Who we are in the market
• How we are perceived (and measured)
• How we express ourselves visually, verbally, emotionally
• How every prospect, customer, partner, investor, and analyst experiences Federato

You are equal parts strategist, creator, and operator, with the leadership presence to inspire a team and the depth of experience to set a new standard for brand in B2B technology.

What You’ll Own:

Brand Strategy, Leadership Market Narrative

• Define and execute a holistic, global brand strategy that aligns with company goals, connects brand to demand, and resonates with every key stakeholder, from analysts to underwriters to executives.
• Own and evolve Federato’s brand positioning, visual identity, and storytelling architecture to reflect our category-defining vision.
• Ensure brand governance and consistency across all regions, channels, and partnerships, with room for smart localization where needed.
• Collaborate cross-functionally across marketing, product, sales, customer success and leadership to ensure the brand fuels strategic initiatives, market momentum, and commercial growth.

Brand Perception Measurement

• Develop and operationalize a rigorous measurement framework for quantifying brand perception, including awareness, preference, sentiment, message penetration, and competitive SOV.
• Use data-driven insights to guide brand investments, creative decisions, and executive strategy, making brand performance a visible, measurable lever for business outcomes.
• Maintain ongoing benchmarking and reporting to track brand momentum and shape long-term planning.

Integrated Campaigns, Creative Media Strategy

• Lead the end-to-end development of integrated brand campaigns spanning digital, events, social, paid media, and sales enablement, that elevate Federato’s position as the category leader.
• Craft and implement a comprehensive brand media strategy to ensure optimal reach, engagement, and ROI across all channels.
• Manage relationships with creative, media, and advertising agencies: delivering clear briefs, ensuring excellence, and maintaining alignment with brand standards.
• Continuously evaluate campaign performance to optimize spend, maximize brand awareness and affinity, and accelerate pipeline impact.
• Oversee creative direction across all major brand expressions including keynotes, product launches, executive communications, and hero brand moments.

Content Strategy Communications

• Build and scale a high-performing content engine across long-form, multimedia, web, thought leadership, product narratives, and flagship brand stories.
• Ensure content reinforces Federato’s leadership in agentic AI, delivers proprietary insight, and supports the full customer lifecycle.
• Own all corporate communications, PR, analyst relations, and executive visibility programs to amplify Federato’s voice and credibility.

Brand Through the Sales Cycle

• Partner with sales, product marketing, and revenue operations to ensure the brand is expressed with excellence at every stage from emails and collateral to demos, proposals, and customer events.
• Establish systems to measure touchpoint consistency, engagement, and impact on conversion.

What You Bring:

• 12+ years of senior leadership in brand, content, creative, and communications, ideally in high-growth B2B SaaS.
• Proven experience building and scaling world-class brands that challenge incumbents and define new categories
• Expert-level mastery of brand identity systems, verbal identity, storytelling, and experience design
• Deep expertise in quantifying brand performance and turning insights into strategic, commercial impact.
• Experience leading creative, content, and communications teams under one unified brand strategy
• A portfolio of breakthrough work across brand campaigns, narratives, and integrated experiences
• Strong cross-functional leadership, executive communication, and strategic judgment.
• A bias for clarity, action, and high standards. You demand great work and know how to produce it
• Ability to thrive in a fast-paced, high-expectation, high-ownership environment.