Sr. Partner Marketing Programs Manager

Position Overview

Key Responsibilities:

MDF Programs Management

• Own the end-to-end MDF lifecycle: allocation, approval workflows, compliance oversight, and performance reporting.
• Manage the MDF rules of engagement, evolving program guidelines and recommending best practices for internal and external stakeholder and partners.
• Act as the main point of contact for partners and internal stakeholders on all MDF-related processes, escalations, and inquiries.
• Manage MDF funding to distributors and reseller partners in alignment with business objectives
• Partner with Finance to ensure program governance, fiscal discipline, and audit readiness.
• Oversee MDF portal operations (ChannelScaler/SFDC), workflows, data capture, budget uploads, and partner guidelines.
• Manage contra budgets, MDF accruals, and financial reporting — including quarterly reconciliation with Revenue Recognition and Finance.
• Drive process improvements, automation opportunities, and best practices to evolve the global MDF framework.
• Track MDF wallet funding (XTRM) to ensure timely disbursements and recognition of spend.
• Provide quarterly business review (QBR) materials/slides.
• Support operational requests through the MDF support desk (extrememdf@extremenetworks.com).

Budget Management and Operational Planning

• Oversee partner marketing team OPEX management to ensure spend discipline, forecasting accuracy, and alignment with approved budgets.
• Lead annual AOP (Annual Operating Plan) discussions and planning cycles to define allocation, investment focus areas with Team and Leadership.

Leadership and Collaboration

• Team Management & Mentorship: Manage an MDF compliance contractor and participate in the Partner Marketing leadership team. Provide strategic direction to the team and key stakeholders.
• Functional Alignment: Serve as the connective tissue across partner and field marketing and channel sales functions, ensuring operational efficiency, strategic alignment, and clarity of communication.
• Sales Partnership: Collaborate closely with sales leadership and teams to ensure campaign messaging, content, and offers resonate with target audiences.

Qualifications:

• Bachelor’s degree in Marketing, Finance, Business, or a related field; Master’s degree preferred.
• 4+ years of progressive experience in marketing operations, marketing strategy, or related disciplines, in B2B SaaS companies with comparable scale to Extreme Networks ($500M to $5B in revenue)
• Proven track record managing MDF programs at scale, measuring and reporting on campaigns that optimize ROI and partner growth.
• Exceptional functional leadership skills, with demonstrated ability to influence and lead within cross-functional teams.
• Expertise in process development and documentation, pipeline management, and cross-functional stakeholder engagement.
• Advanced analytics capabilities, with proficiency in marketing automation (Marketo), project management (SmartSheet, Monday.com), CRM (Salesforce), and reporting tools (Tableau, Salesforce, Power BI).
• Outstanding communication, presentation, and project management skills.

Key Attributes and Competencies

• Collaboration: Skilled at building consensus, navigating complex stakeholder environments, and driving alignment across functions.
• Adaptability: Comfortable working in fast-paced, evolving environments; flexible in shifting priorities and approaches as needed.
• Results-Orientation: Focused on delivering measurable outcomes, optimizing performance, and ensuring accountability at every stage.
• Innovation: Passionate about experimenting with new ideas, tools, and tactics to enhance campaign effectiveness and audience impact.

Success Metrics

• Achievement of ROI targets and contribution to pipeline generation and revenue targets.
• Optimization of budget to pipeline generation, MQLs, conversion across campaigns, tactics, and channel mix.
• Operational efficiency gains, including reduction in campaign cycle times and increased team productivity.
• Positive stakeholder feedback from sales, marketing, and executive leadership.