Head of Performance Marketing and Demand Generation

Job Description: Head of Performance Marketing & Demand Generation (Senior Director Level)

EverCommerce (Nasdaq: EVCM) is a leading service commerce platform, providing vertically-tailored, integrated SaaS solutions that help more than 690,000 global service-based businesses accelerate growth, streamline operations, and increase retention. Its modern digital and mobile applications create predictable, informed, and convenient experiences between customers and their service professionals. With its EverPro, EverHealth, and EverWell brands specializing in Home, Health, and Wellness service industries, EverCommerce provides end-to-end business management software, embedded payment acceptance, marketing technology, and customer experience applications. Learn more at EverCommerce.com.

We are building an extraordinary company and looking for talented, energetic, and motivated people to join our team. You can learn more about our Company, Culture and Values here: https://www.evercommerce.com/about-us/careers/

We are a fast-growing B2B SaaS company (focused on serving SMB customers in the home services industry) seeking a seasoned Head of Performance Marketing & Demand Generation to drive our customer acquisition and growth efforts for our EverPro vertical. At EverPro, we empower Home Service Professionals with a suite of innovative solutions that enable them to work efficiently, communicate effectively and thrive financially. EverPro is a leading provider of business management software, customer experience applications and billing & payment solutions for our customers in SMB services industries.

In this senior role, you will own the end-to-end strategy and execution of multi-channel demand generation campaigns across multiple brands – spanning both product-led growth (PLG) initiatives and sales-led pipeline program. You will lead teams overseeing paid media, SEO, and web strategy, acting as an internal agency that delivers against aggressive growth goals (while smartly leveraging specialized outside agencies for needs like CRO or MMM as needed). The ideal candidate is highly goal-oriented and data-driven, with an experimentation mindset and expertise in attribution modeling to continually optimize marketing performance. Reporting to the SVP of Marketing, this role offers the opportunity to shape strategy, build a high-performing team, and drive both paid and organic growth levers – all in a remote work environment.

Key Responsibilities

• Strategic Leadership: Develop and execute comprehensive performance marketing and demand generation strategy across multiple brands, covering both product-led and sales-led growth programs. Define clear goals for customer acquisition, conversion, and pipeline generation in alignment with overall business objectives.
• Team Management: Lead, mentor, and scale a high-performing marketing team (paid media, SEO, and web/CRO specialists), fostering a culture of excellence and continuous improvement. Operate the team in an "internal agency" model to support various product lines, and coordinate with niche external agency partners for specialized initiatives (e.g. conversion rate optimization or marketing mix modeling).
• Multi-Channel Campaign Execution: Oversee all paid and organic acquisition channels to drive pipeline and revenue growth. This includes ownership of paid search (SEM/PPC), paid social, display/programmatic, and other digital ad channels, as well as organic growth through SEO, content marketing, and website optimization.
• Data & Attribution: Implement robust tracking infrastructure and attribution models to measure the effectiveness of campaigns across channels. Ensure that every lead source and campaign is properly tracked from click to close, enabling data-driven budget allocation and optimization.
• Experimentation & Optimization: Establish an experimentation roadmap and foster a test-and-learn mindset on the team. Plan and execute A/B tests and iterative experiments on landing pages, ad creatives, targeting, and user flows to continuously improve conversion rates and ROI. Leverage insights from analytics to refine messaging, channel mix, and tactics.
• Performance Monitoring & Reporting: Work with Marketing Ops to create and manage marketing performance scorecards and dashboards to monitor key KPIs (lead volume, CAC, LTV, MQL-to-SQL conversion, pipeline, ROI, etc.). Regularly report on campaign performance and funnel metrics to the executive team, providing analysis and recommendations for improvement.
• Cross-Functional Collaboration: Work closely with Sales, Product, and Marketing Operations teams to ensure alignment of demand generation efforts with sales targets and product-led growth objectives. Support sales enablement and pipeline acceleration initiatives (e.g. nurture campaigns, upsell/cross-sell programs) and coordinate on any Account-Based Marketing (ABM) campaigns targeting key customer segments.
• Budget Management: Own the performance marketing budget and media spend across all channels. Allocate budgets strategically based on data insights and attribution findings, and continually optimize spend for maximum ROI and scalable growth.
• Market Insight & Innovation: Stay up-to-date on digital marketing trends, tools, and best practices — especially those relevant to high-velocity SMB sales and the home services sector. Identify new channels or growth opportunities (such as emerging ad platforms, new partner marketing opportunities, etc.) and test their viability as needed.

Qualifications & Experience

• Experience: 12+ years of progressive experience in marketing (with a focus on demand generation, growth, or performance marketing), including 5-7+ years in leadership roles managing teams. B2B SaaS experience is highly preferred, especially in high-volume SMB customer environments. Proven success driving growth through both PLG and SLG strategies is essential.
• Strategic & Analytical Skills: Demonstrated ability to build and scale a performance marketing engine with advanced tracking, attribution, automation, and optimization capabilities. Strong analytical mindset with proficiency in marketing analytics and data interpretation; comfortable working with KPIs, funnels, and dashboards to guide decision-making.
• Channel Expertise: Deep knowledge of digital marketing channels and tactics. Hands-on experience optimizing paid search (Google Ads), paid social (Facebook/Instagram, LinkedIn, etc.), display/programmatic advertising, email marketing, and content-driven inbound marketing. Solid understanding of SEO principles and content strategy to drive organic growth.
• Tools & Tech: Proficiency with modern marketing tech stack – including marketing automation platforms (e.g. Marketo, HubSpot, or Pardot) and CRM systems (Salesforce) for lead management and nurturing. Experience with web analytics (Google Analytics or similar) and A/B testing tools. Familiarity with marketing attribution and analytics tools (e.g. Tableau, Looker, or other BI tools) is expected. Leading the application of AI tools and ensuring LLM visibility in their current environment is desired.
• Leadership & Collaboration: Excellent leadership and people management skills; able to recruit, develop, and inspire a multidisciplinary marketing team. Strong project management abilities with a track record of managing complex marketing campaigns and calendars (roadmaps) effectively. Outstanding communication skills, with the ability to articulate strategy and results to stakeholders at all levels and to collaborate cross-functionally in a remote environment.
• Results Orientation: Goal-oriented and metrics-driven approach to marketing. Demonstrated ability to set targets (CAC, pipeline, revenue) and systematically drive toward them. Comfortable owning ambitious growth targets and adapting quickly to achieve them. An experimentation mindset is critical – embracing a culture of continuous testing and learning to find what works.

Preferred Qualifications

• Industry Experience: Experience in the Home Services industry or in marketing to small/local business customers. Understanding the nuances of marketing to home service SMBs (e.g. local SEO tactics, field service business seasonality) is a plus.
• ABM & Enterprise Marketing: Familiarity with Account-Based Marketing strategies and platforms (such as Terminus, Demandbase, 6sense, etc.) is a plus, as our go-to-market may include targeted campaigns for specific customer segments.
• Education: Bachelor’s degree in Marketing, Business, or a related field is required; an MBA or other advanced degree is a plus.

Benefits and Perks:

• Flexibility to work where/how you want within your country of employment – in-office, remote, or hybrid
• Continued investment in your professional development
• Robust health and wellness benefits, including an annual wellness stipend
• 401k with up to a 4% match and immediate vesting
• Flexible and generous (FTO) time-off
• Employee Stock Purchase Program