Global SEO Lead

Who we are

Employment Hero is on a mission to make employment easier and more valuable for everyone. Our Employment Operating System brings hiring, HR, payroll and benefits into an all-in-one solution.

Since our inception in 2014, we’ve scaled to a $2 billion valuation and gained a presence in 6 countries globally - Australia, New Zealand, Singapore, Malaysia, the UK and Canada. We now service over 300,000 businesses and more than 2 million employees.

The EH Way

At Employment Hero, we’re proud of our unique DNA, which we call The EH Way.

1. We are Mission First - everything we do (from what we work on, to how we allocate capital and where we focus) is driven by our Mission
2. We are Remote First - we champion a remote environment with a preference for asynchronous communication and a high degree of autonomy
3. We are AI First - we are committed to using AI to accelerate our mission; AI is not just a tool, it’s a fundamental part of how we operate, innovate, and scale
4. We are Apolitical - we do not take a position on political or social topics, unless it relates to our Mission
5. We Live by Our Values - we role model our values 100% of the time
6. We Expect High Performance - we set a high standard and we’re not satisfied with being average

This role

As our Global SEO/GEO Lead but will own SEO performance and outcomes for Australia, New Zealand, UK, Canada, SEA and new markets. You will own, develop, and lead our global SEO and GEO/AEO strategy, setting the long-term vision for how we grow organic performance across large, complex, enterprise-level websites. This is a senior strategic role with hands-on execution where needed, combining deep SEO expertise, technical capability, and a forward-thinking approach to AI search.

You will build and refine scalable SEO systems and processes - from audits, keyword research, and content brief creation to on-page optimisation, link building, and digital PR - while constantly looking for opportunities to automate and improve how we operate. You’ll guide and mentor an SEO team, collaborate with cross-functional stakeholders, and ensure our roadmap is delivered on time and aligned with business goals.

We’re looking for someone who is genuinely passionate about SEO, curious and experimental with GEO/AEO, and experienced in fast-paced SaaS, marketplace, or high-performing agency environments. You will bring a proven track record of delivering SEO growth at scale, exceptional organisational and communication skills, a can-do attitude, and the creativity to think outside the box. Ultimately, you will champion “The EH Way,” push boundaries in search, and proactively find new ways for us to win in both traditional SEO and the emerging world of AI-powered discovery.

You will

• Own global SEO/GEO performance by developing and executing the strategy to significantly scale organic growth, with the primary KPI of increasing employer and jobseeker organic acquisition across key markets: Australia, NZ, UK and Canada.
• You will be the global owner of SEO/GEO and the key advisor to Growth Marketing and Product on all organic growth initiatives.
• Set a clear growth vision/roadmap with KPIS and requirements that are customer/persona-focused.
• Lead and mentor a team of 2–3 SEO specialists who execute day-to-day delivery, while you focus on strategy, leadership, and high-impact initiatives, rolling up your sleeves to jump into the CMS and troubleshoot or unblock complex SEO issues when needed.
• To educate and evangelise SEO/GEO effectively across our business and within cross-functional teams including product, engineering, PR and content.
• Conduct regular audits of our websites in order to diagnose SEO issues, and work with the SEO and product/engineering teams to fix these.
• Create new systems and processes that leverage tools and AI to automate SEO tasks and projects including audits, keyword research, site crawls, backlink acquisition and their implementation plans.
• Collaborate with the website, design and conversion teams in the creation of new content hubs and landing pages that are both SEO and CRO optimised to ensure best UX/UI/conversion principles are followed.
• Develop backlink/AI citation acquisition strategies and manage team members for its delivery, from outreach including prospecting and building relationships with journalists and content editors to build new links.
• Work with our PR and content marketing teams to brainstorm new content ideas, conduct keyword research, produce content briefs and ensure our quarterly content plans have SEO first in mind.
• Drive the SEO/GEO reporting and analytics for the global SEO channel. Regularly monitor Google Analytics 4, Google Search Console, Profound, Ahrefs and SEMRush and other analytics tools for traffic fluctuations and insights. Report on SEO results verbally and regularly to the business.
• Keep an eye on new and upcoming SEO/AI search/GEO trends, Google Algorithm updates, platforms and platform features to drive strategy.

Who you are

To thrive at Employment Hero, you’ll need to embody The EH Way - operating with focus, agility, and an obsession with impact. For this role, you’ll also bring

• Direct experience as an Senior SEO Manager/Lead for the last 4-6 years, including leading a team of SEOs.
• Proven experience owning SEO as a key acquisition and revenue channel for driving qualified leads/pipeline (besides rankings and traffic) for enterprise/B2B websites at scale, across complex architectures and multi-stakeholder environments.
• Has a keen interest or early experience in LLM search / GEO, and is eager to lead our GEO/AI Search strategy.
• Expertise in setting a clear vision, defining KPIs, and driving organic traffic and leads.
• Demonstrable expertise in developing and handling complex enterprise SEO strategies from developing content cluster hubs across various regions, site architecture, crawl optimisation and programmatic SEO; and working with cross-functional teams for the delivery of these.
• A self-starter. Someone proactive who takes initiative when solving problems and finding new solutions.
• An analytical and critical thinker, with great attention to detail.
• Extremely good at time management, must be very organised and used to working under pressure with project management tools, ideally in a remote environment.
• Able to document SOP processes and train your team to execute on all SEO aspects: on-page, technical and off-page.
• Thinks outside the box, and enjoys finding ways to make processes more efficient, through automation and AI.
• A very strong communicator, who is not afraid to communicate with stakeholders in order to come up with the best solution. Comfortable and confident explaining your ideas, taking briefs, and driving brainstorming sessions.
• Used to (or embrace) working in a fast-paced environment. We like to be efficient and move fast with projects.
• Able to work independently and to agreed deadlines with minimal supervision.
• Feeling confident deep-diving into the data and taking a data-driven approach to decisions. Must love spreadsheets and formulas.
• Data literate and comfortable with Excel, Google Sheets, pivot tables, VLOOK UP etc.
• Knowledge of Wordpress, Headless CMS, AI tools e.g. ChatGPT, Gemini; Hotjar, Google Analytics 4, Google Search Console, Google Tag Manager, Google Looker Studio, Ahrefs or SEMRush. Project management tools: Asana, Confluence, Jira etc.
• Fast-paced agency or B2B SaaS/B2C marketplace experience is highly preferred. Knowledge of product-led SEO is a big plus!
• Interest in UX/UI design principles is a plus.
• Bonus if you have knowledge of HTML, CSS and JS.

What we can offer

At Employment Hero, we don’t just talk about a better way to work - we live it. Joining Employment Hero means

• You will work remotely, with the flexibility to own your time and impact
• You will access cutting-edge tools to amplify your work, knowledge and outputs
• You’ll surround yourself with ambitious, outcome-driven colleagues who challenge you to do the best work of your life
• You’ll own ESOP (employee share options) in one of the world’s fastest-growing tech companies
• You’ll also have access to a wide range of benefits that includes - a very generous parental leave policy, subsidised egg freezing (so you can make the choice that’s right for you, on your terms), a WFH office expense budget, and outstanding learning & development opportunities

We’re AI-first, so you may meet some of our AI tools early in the process. They help us cut the noise, surface great talent fast and make sure every candidate gets a fair, consistent experience.

At Employment Hero, we are committed to safeguarding the privacy of your application data. To understand how we do so, you can read our Applicant Privacy Policy here employmenthero.com/legals/applicant-policy/

Employment Hero celebrates diverse perspectives and experiences, we invite people of all backgrounds and identities to apply for this position.