electradubai

Electra's story began in Dubai in 1992, initially focusing on electrical contracting, which is where its name originated. A few years later, the company pivoted to become a stand contracting company. The significant turning point came when the current leadership saw the burgeoning potential in the region's event and exhibition industry. What started with a modest team of 14 employees building pavilions has blossomed into a formidable force in the Middle Eastern event and exhibition landscape. By 2008, Electra had already expanded its services to include tents and furniture rental, opening additional branches in the region.

A key milestone in Electra's journey was the move of its headquarters from Ras Al Khor to the prestigious Dubai Design District (d3) in 2015, a strategic decision to accommodate its growth and better serve its clientele. This move signified Electra's commitment to being at the heart of the region's creative and design hub. The company's growth trajectory continued, and in 2018, Electra became part of E3 World (now ET Global), expanding its international reach with global headquarters in Germany. This integration allowed Electra to offer seamless international project execution. Further solidifying its regional presence, Electra Arabia was established in Saudi Arabia in 2020. Today, Electra operates with a team of around 550 employees and boasts extensive in-house production capabilities, including advanced factories and logistics hubs in both the UAE and KSA. This fully integrated model, encompassing everything from carpentry and steelwork to graphics and textiles, allows for superior quality control, faster turnarounds, and tailor-made solutions. Electra has become the trusted partner for leading event agencies, global brands, and government entities, delivering world-class events, exhibitions, and brand activations across the Middle East and beyond. Their dedication to quality and innovation has been recognized with accolades such as 'Best Supplier of the Year' and 'Best Employer of the Year' at the Middle East Event Awards for two consecutive years (2023 & 2024).