EDO

EDO, Inc. is recognized as a pioneering company in the field of advertising measurement, particularly focused on the analysis of Convergent TV advertising. Founded in 2015 by Edward Norton and Daniel Nadler, the company addresses the limitations of traditional TV advertising metrics, which often rely on outdated ratings and survey-based research. EDO leverages advanced data science and analytics to provide predictive and behavioral engagement measurement that helps clients understand how their advertising influences consumer actions, ultimately driving economic results.

The company works with a diverse range of clients including major brands, television networks, and advertising agencies, enabling them to optimize their advertising strategies by understanding the immediate effects of their TV campaigns. By combining real-time engagement signals with in-depth decision science, EDO enhances the advertising effectiveness of its clients, offering a comprehensive platform that includes competitive intelligence, audience insights, and media performance analytics.