Growth & Marketing Operations Manager

You, as the Growth & Marketing Operations Manager, will build, own, and continuously improve how client's communicates with the market at scale. The client operates in a space where trust, education, and clarity matter. We are not selling low-consideration products. They are guiding people through significant financial and lifestyle decisions. That means our marketing cannot rely on hype, shortcuts, or shallow tactics. It must be structured, honest, and effective. The Growth & Marketing Operations Manager is responsible for ensuring that their marketing is not just active - but intentional , measurable , and aligned with reality . This is not a coordination role. It is an ownership role. You are responsible for how leads are generated, how they are nurtured, how they convert and how they stay engaged over time. You will sit at the intersection of data, systems, messaging and human behavior. The role requires someone who understands that good marketing is not about posting more content or running more ads. It is about building systems that consistently attract the right people, communicate clearly, and convert with integrity. The client is a high-performing team. They value preparation, follow-through and reliability. The same standard applies here. Marketing must be predictable (within reason), explainable and continuously balancing both consistency and adaptability.

Requirements

RESPONSIBILITIES

• Own the end-to-end marketing funnel (acquisition → conversion → retention) and content engine

• Manage and optimize the marketing technology stack (CRM, automation, tracking, reporting)

• Design, build, and refine lead generation campaigns across multiple channels

• Act as the primary interface between external marketing agencies and internal business goals, ensuring they are accountable for alignment, performance and output quality

• Ensure content is produced, distributed and optimized to support education, trust-building, and conversion (not just output volume)

• Translate business goals into structured marketing campaigns and execution plans

• Oversee database growth, segmentation, and lifecycle communication strategy

• Build and maintain reporting dashboards that provide clear visibility on performance●

• Analyze campaign data and implement ongoing optimization improvements

• Ensure alignment between content production, marketing messaging and campaign strategy - including a balance with actual product/service delivery

• Support webinar funnels, content distribution, and conversion pathways

• Identify gaps, inefficiencies, or risks in current marketing systems and resolve them

• Collaborate closely with Sales and other departments to ensure lead quality, client understanding, decision quality and lead quality feedback loops

SKILLSET & COMPETENCIES

This is a true full-stack role. You are expected to operate across strategy, systems, execution, and analysis

You do not need to be the world’s best at every function, but you must be competent enough to build, troubleshoot, improve, and hold others accountable. You need to know when to outsource, or when to do things internally.

This role requires someone who is as comfortable inside a CRM or analytics dashboard as they are thinking about messaging, content, and user experience.

The ability to connect technical execution with human behavior is critical. Core skills include:-

• End-to-end funnel design and optimization

• Marketing automation and CRM management (ActiveCampaign or similar)

• Data analysis and performance interpretation

• Campaign planning and execution across paid and organic channels

• Agency management and performance accountability

• Copy and messaging understanding (not necessarily writing everything, but knowing what works)

• Systems thinking and process design

• Strong organization and prioritization

KNOWLEDGE & EDUCATION

This role requires practical, applied experience.

Theory alone is not sufficient. You must have built, run, or improved real marketing systems and

Campaigns.

You must understand how leads are generated, how they move through a funnel, what causes

conversion, and what breaks performance.

The minimum standard ensures capability. The preferred standard accelerates impact.

Minimum Standard

• 4 - 6+ years experience in digital marketing, growth, or marketing operations

• Hands-on experience with CRM and marketing automation platforms

• Proven exposure to lead generation and conversion funnels

Preferred Standard

• Experience in high-consideration or high-ticket industries (property, finance, education)

• Experience managing paid media (directly or via agencies)

• Strong understanding of lifecycle marketing and retention strategies

• Formal or practical background in marketing, business, or analytics