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doinstructDO

Senior Account Executive - USA

Doinstruct is an innovative digital training platform focused on the onboarding and development of frontline workers, enhancing compliance and effectiveness in various industries.

doinstruct

Employee count: 11-50

United States only

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We're looking for a Senior Account Executive to help us simplify how organizations onboard, train, and stay compliant. As our first Senior Account Executive for the US, you will own the US sales motion end-to-end and help design it in real time through customer conversations, live deals, and constant iteration.

Requirements

  • 5-7 years of full-cycle B2B SaaS sales experience, ideally in early-stage or scaling startups.
  • Proven track record selling into the US market and consistently hitting or exceeding quota.
  • Strong consultative discovery skills, you can sell complexity without hiding behind slides.
  • Comfortable creating structure where none exists.
  • High ownership mindset, you don’t wait for playbooks, you write them.
  • Fluent with modern sales tooling (HubSpot, LinkedIn Sales Navigator, calling tools).
  • Direct, clear communicator who builds trust with senior US stakeholders.
  • Significant experience selling into the food industry, with a strong preference for regulated, frontline-heavy environments.

Benefits

  • High-growth company with proven traction in Europe
  • Clear ambition and budget to scale the business successfully in the US
  • No vaporware - customers buy because the problem is real
  • First US AE - you shape how we sell, not just who we sell to
  • Founder access - direct collaboration on deals, positioning, and go-to-market decisions
  • Career upside - a credible path toward leadership roles as the US business scales
  • High-stakes mandate - your success directly impacts whether the US becomes a core growth market

About the job

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Job type

Full Time

Experience level

Location requirements

Hiring timezones

United States +/- 0 hours

About doinstruct

Learn more about doinstruct and their company culture.

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Doinstruct is at the forefront of transforming employee training through innovative technology tailored for the needs of frontline workers. Founded in 2021 in Osnabrück, Germany, this company has set out to create a low-threshold, multilingual mobile training solution that facilitates effective onboarding and continuous education within various industries, particularly in the agri-food sector. The platform not only delivers engaging video-based training but is also designed to navigate the inherent challenges of compliance, language barriers, and varying skill levels among employees.

With a commitment to fostering a culture of safety and knowledge, Doinstruct empowers businesses to meet regulatory demands while enhancing the overall efficiency of operational staff. By enabling organizations to streamline their training processes, Doinstruct assists in boosting productivity and optimizing resource allocation. The platform supports over 200 teams and offers customized learning experiences, complying with GDPR regulations to ensure the privacy and integrity of personal data. The ease of access and user-friendly interface allows employers to provide essential training in multiple languages, ensuring that every employee receives the quality instruction required for success before their first day on the job. Through continuous feedback and improvements, Doinstruct aims to lead the way in the digital transformation of workforce training.

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