United States onlyDrive Dockwa's growth by introducing marina operators to our platform for the first time—building pipeline, qualifying opportunities, and launching your sales career in a high-growth, mission-driven company.
The Role
As a Sales Development Representative (SDR) at Dockwa, you'll play a critical role in driving our growth by introducing marina operators to Dockwa for the first time. You'll own the top of our sales funnel—researching marinas, engaging prospects, and setting high-quality meetings that convert into paying customers.
This role reports to the Head of Sales and sits at the foundation of our go-to-market motion. This is a launchpad role. The best SDRs at Dockwa progress into Account Executive positions within 12-18 months. You'll receive hands-on coaching, clear performance metrics, and a defined career path into closing roles and sales leadership.
Core Responsibilities
- Identify and research marina operators that align with Dockwa's ideal customer profile
- Execute creative, persistent outbound outreach via phone, email, and LinkedIn
- Qualify inbound leads and convert interest into booked meetings
- Build deep familiarity with marina operations, ownership structures, and regional dynamics
- Conduct initial discovery conversations to understand prospect needs, challenges, and goals
- Clearly articulate Dockwa's value proposition and why it matters to marina operators
- Qualify opportunities based on fit, readiness, and potential value
- Schedule high-quality meetings and hand off context-rich opportunities to Account Executives
- Partner closely with Account Executives to align on target accounts and messaging
- Work with Marketing to provide feedback on lead quality, campaigns, and messaging
- Maintain accurate CRM records and activity tracking to support forecasting and performance measurement
- Contribute to team learning by sharing what's working in outreach and discovery
- Develop foundational sales skills including discovery, objection handling, and value-based messaging
- Learn Dockwa's product suite, market landscape, and competitive positioning
- Actively seek coaching and feedback with the goal of progressing into an Account Executive role
- Build expertise in the marine industry and vertical SaaS selling
What We're Looking For
- 0–2 years of experience in sales, customer-facing, or business development roles
- Strong communication and interpersonal skills with comfort initiating conversations, driving inquiry, and being told "no"
- Ability to use CRM tools and modern sales technology
- Genuine interest in boating, marinas, waterfront businesses, or marine technology
- Experience in marine, hospitality, or travel industries is a plus
Dockwa is a lean, fast-moving team. People succeed here when they:
- Are high-agency: You don't wait for permission or perfect information. You identify problems, propose solutions, and drive outcomes.
- Get their hands dirty: You pick up the phone. You research accounts. You test new messaging. You do.
- Embrace extreme ownership: When things go wrong (and they will), you own the outcome and fix it. No excuses.
- Balance speed with judgment: You know when to move fast and break things and when precision matters.
- Challenge ideas, then commit: You bring your perspective, debate vigorously, and then fully support the decision.
What We Offer
- On-target earnings (OTE) of $65,000–$85,000, including base salary and uncapped performance-based commission (exact compensation varies based on experience and performance)
- Equity participation in a high-growth, category-defining company
- Comprehensive medical, dental, and vision benefits for you and your family
- Flexible, remote-friendly work environment (Newport, RI headquarters)
- Clear, structured career path into Account Executive and sales leadership roles
- A team that values transparency, direct communication, and doing the work
A Note on Culture
We share this openly so you can evaluate whether Dockwa is the right environment for you. We believe in full transparency during the interview process—not to coach you on what to avoid, but to give you the complete picture.
We are a small team that is winning. We intentionally preserve a lean organization because we want people at the source of problems with clear ownership and autonomy.
We move fast. Context is something we try to give but it doesn't always land perfectly. It's always okay to ask why. Over time, the trust battery goes up.
Everything is solvable. But not everything should be solved. We hate context switching. We'd rather keep people deep in a problem than abandon cart—but we won't chase bad bets for the sake of it.
We have a remarkably good group of humans here. There are no rules or roads where we're going—which makes it damn fun to take the pen and shape the next few turns.
