United States onlyDIRECTV is seeking a Principal, Marketing Advanced Analytics – Genre Pack Growth & Performance to lead diagnostic analytics and deliver rapid performance insights across acquisition, engagement, and product performance. The role serves as the intelligence engine for Genre Pack growth, identifying performance drivers, diagnosing variances, and enabling agile strategic adjustments.
Requirements
- 5 – 7 years of experience in marketing analytics, business intelligence, performance analytics, or related quantitative roles
- Strong experience in acquisition diagnostics, variance attribution, and root-cause analysis
- Experience supporting emerging or high-growth products in subscription, media, telecom, or digital platforms
- Advanced proficiency in SQL, Python, and data visualization tools
- Experience building executive dashboards and automated reporting systems
- Ability to synthesize complex, multi-source data into structured, decision-oriented insights
- Strong executive communication skills and comfort operating in high-visibility environments
Benefits
- 401k Matching
- Retirement Plan
- Relocation Assistance
CA, FR + 5 more