Senior Digital Marketing Officer

Digita Global Marketing Ltd. (DGM) is a full-service communications (creative, advertising, marketing) agency, based in Kingston, Jamaica. Our vision is to inspire innovation and incubate creativity in the global media, technology and advertising landscapes.

To make this vision a reality, we are recruiting intuitive, talented, disciplined, and driven individuals to accompany us on our regional and global expansion journey. We are offering an opportunity to an experienced high-performer who places excellence as their baseline and is willing to work diligently, creatively and dynamically to achieve our goal collaboratively.

If you have the above mindset, keep reading. Below we have detailed the mental (soft) and material (hard) skills that are non-negotiable for success in this position.

Roles & Responsibilities

• Communicate effectively with CEO and Marketing Lead.
• Lead the execution of marketing campaigns from start to finish, including ideation, creation and monitoring of campaigns, online advertising.
• Motivating the marketing team and encouraging collaboration.
• Analyze customer insights, consumer trends, market analysis, and marketing best practices to build successful strategies.
• Assess the marketing team and any other department teams being worked with to determine whether or not all personnel are contributing to the marketing strategies and campaigns they are assigned.
• Oversee the marketing department’s progress to ensure the strategies are successfully implemented.
• Use photography and videography skill sets in areas that will assist in the execution of a successful marketing campaign.
• Working with the creative team, and assisting in guiding creative direction to meet objectives for all advertising and public-facing communications, including print, digital, and video assets.
• Distribution of content on various media platforms (social media in particular) and measurement and analysis of impact.
• Execution of Social Media Marketing efforts including live blogging, social media strategy creation, active page management and social customer service.
• Evaluating social media campaigns for effectiveness.
• Reviewing content calendars and signing off and creating strategies.
• Liaising with clients to understand their vision completely and deliver it.
• Creation and execution of email-based marketing campaigns.
• Continuous review and active management of social media & to a lesser extent website and other online assets.
• Creating, implementing, monitoring and reporting on all forms of online advertising (Social, Google AdWords, Mail chimp, Website, Media).
• Manage creative production of online and offline marketing assets, graphic design, video production and web development, from the initial concept to finished product and execution.
• Train and offer expertise to junior marketing team members.
• Assist the company in meeting sales and revenue goals by generating new sales using existing and potential customer networks.

• Train and offer expertise to junior marketing team members.
• Assist the company in meeting sales and revenue goals by generating new sales using existing and potential customer networks.

Requirements

1. A Degree in Marketing or higher.Digital Marketing Certification
2. At least three (3) years working in Digital Marketing
3. Solid knowledge of website and marketing analytics tools (e.g., Google & Twitter Analytics, Facebook Insights etc.)
4. Working knowledge of ad-serving tools
5. Working knowledge of HTML, CSS, and JavaScript development and constraints