Creative Strategist, Media and Retail

WHY DEPT®?

We are pioneers at heart. What this means, is that we are always leaning forward, thinking of what we can create tomorrow that does not exist today. We were born digital and we are a new model of agency, with a deep skillset in tech and marketing. That’s why we hire curious, self-driven, talented people who never stop innovating.

Our culture is big enough to cope and small enough to care. Meaning, that with people across 20+ countries, we’re big enough to provide you with the best tools, global opportunities, and benefits that help you thrive. While acting small by investing in you, your growth, your team, and giving you the autonomy to solve our clients’ problems, no matter where you are in the world.

ABOUT YOU

As Creative Strategist, you will serve as a key contributor in driving digital advertising performance through strategic creative planning, innovation, testing, and optimization. You’re just as comfortable synthesizing insights into a compelling story as you are juggling multiple project timelines. You feel passionate about analyzing complex data sets to create succinct, actionable creative insights.

You will be responsible for ensuring adherence to brand guidelines and ad platform guidance, while proactively proposing and executing creative tests that help evolve best practices tailored to the brands you work with. You’ll serve as a liaison between Media, Client, and Creative Production teams – building strong rapport through process and documentation to ensure a constant creative feedback loop.

The ideal candidate has 2+ years experience in growth marketing with a specific focus on creative strategy and testing. The candidate should have a proven track record in delivering strategic creative recommendations, loves using data to tell a story, and has a strong understanding of testing methodologies. Direct experience managing Meta/GDN/Amazon/TikTok ad creative is strongly preferred. This individual will report directly to DEPT’s Associate Director of Creative Strategy.

You will need to be quick on your feet, able to adapt to an ever changing, fast-paced, growing environment, and handle critical tasks that enable growth for our clients.

You are a highly organized and proactive thinker who thrives at the intersection of creative strategy, performance marketing, and cross-functional collaboration. In this role, you’ll act as the connective tissue between paid media, design, and strategy—owning creative testing and insights while driving clear, actionable recommendations grounded in data. You’re fluent in performance channels, particularly paid social, and ideally have experience in eCommerce or DTC environments.

This role requires someone who can manage complex projects with grace, deliver under tight deadlines, and communicate with clarity and speed. Agency experience or similar fast-paced environments is a strong plus.

KEY RESPONSIBILIES

Creative Testing Performance Insights

• Analyze paid media results to generate actionable creative insights and new test hypotheses
• Translate data into compelling narratives that inform next-gen creative production
• Well-versed in Excel and Google Sheets to analyze data data at scale and build compelling data visualizations
• Build and maintain creative testing roadmaps tied to performance KPIs and goals

Project Process Management

• Prioritize and manage multiple concurrent projects focused on creative performance analysis, creative testing, and media delivery
• Proactively communicate with senior leadership and stakeholders both internally and externally
• Maintain clear documentation and feedback loops to ensure insights are carried forward, and strategy is aligned toward goals

Client Internal Communication

• Own client communication for creative strategy, including weekly updates, test recommendations, and monthly creative reviews
• Confidently present and defend creative insights
• Develop decks and narratives to guide client decision-making on creative direction
• Help ensure alignment and buy-in across internal and external stakeholders

Strategy Cross-Functional Collaboration

• Serve as a subject matter expert and key point of contact for creative POVs across internal and client-facing conversations
• Execute and report on creative strategy initiatives for a large-scale global account, with multiple workstreams in motion
• Partner closely with internal Media teams and Client teams to develop and execute creative testing plans aligned with client goals

Thought Leadership

• Contribute to DEPT’s thought leadership through case studies, articles, or internal presentations
• Help shape and evolve our internal creative strategy processes

WHAT YOU WILL BRING:

• 2+ years in Creative Strategy or a related digital marketing role, with hands-on experience in paid media and creative testing
• Deep familiarity with Meta, TikTok, Google, and other performance channels (Snap, DV360, GDN, Amazon, etc.)
• Strong analytical acumen; comfort working with reporting dashboards or Excel/Sheets to identify trends
• Clear and responsive communicator—someone who thrives on being in sync with teammates and clients
• Ability to manage multiple priorities and projects without dropping the ball
• Strong presentation and storytelling skills

WHAT WILL IMPRESS US:

• eCommerce or DTC experience
• Agency experience or high-output environment comfort
• Familiarity with tools like Looker, Google Data Studio, Tableau or other reporting dashboards
• Proven ability to contribute to process development

WHAT DO WE OFFER?

We are a collaborative, open-door, best-idea-wins environment that fosters personal and company growth and has fun doing it. Here is a snapshot of our benefits package:

• Healthcare, Dental, and Vision coverage
• 401k plan, plus matching
• PTO
• Paid Company Holidays
• Parental Leave

The anticipated salary range for this position is $65,300 – $95,000. Salary is based on a range of factors that include relevant experience, expertise, physical location, and organizational impact. This is based on a 40-hour workweek and leveling. Keep in mind, we’re flexible.

WE SUPPORT YOU BEING YOU:

DEPT® is an equal opportunity employer (EOE). We believe our work is its best when our people feel safe and free to be themselves. We’re committed to an inclusive and barrier-free recruitment and selection process and workplace, regardless of anyone’s lived experience, race, color, religion, sex, national origin, age, disability, and genetic information. So tell us about any accommodations you need. It’s totally confidential and only used to make sure you feel fully supported at every step.

DEPT® participates in E-Verify, meaning your Form I-9 information will be sent to the federal government to confirm you are authorized to work in the U.S.

We are a B Corp-certified company passionate about purpose-driven work. Our hope is that you can feel good about the contributions DEPT® is making to the world and we always have an open door for your ideas in making the world a better place.

DEPT® is a pioneering technology and marketing services company that creates integrated end-to-end digital experiences for brands such as Google, KFC, Philips, Audi, Twitch, Patagonia, eBay and more. Its team of 2,500+ digital specialists across 30+ locations on 5 continents delivers pioneering work on a global scale with a boutique culture.

Learn more about DEPT®