Channel Marketing Manager

Come join Deepwatch’s team of world-class cybersecurity professionals and the brightest minds in the industry. If you're ready to challenge yourself with work that matters, then this is the place for you. We're redefining cybersecurity as one of the fastest growing companies in the U.S. – and we have a blast doing it!

Who We Are

Deepwatch is the leader in managed security services, protecting organizations from ever-increasing cyber threats 24/7/365. Powered by Deepwatch’s cloud-based security operations platform, Deepwatch provides the industry’s fastest, most comprehensive detection and automated response to cyber threats together with tailored guidance from dedicated experts to mitigate risk and measurably improve security posture. Hundreds of organizations, from Fortune 100 to mid-sized enterprises, trust Deepwatch to protect their business.

Our core values drive everything we do at Deepwatch, including our approach to tackling tough cyber challenges. We seek out tenacious individuals who are passionate about solving complex problems and protecting our customers. At Deepwatch, every decision, process, and hire is made with a focus on improving our cybersecurity solutions and delivering an exceptional experience for our customers. By embracing our values, we create a culture of excellence that is dedicated to empowering our team members to explore their potential, expand their skill sets, and achieve their career aspirations, which is supported by our unique annual professional development benefit.

Deepwatch recognition includes:

• 2023, 2022 and 2021 Great Place to Work® Certified
• 2023 and 2022 Forbes America’s Best Startup Employers
• 2023 and 2022 Fortress Cybersecurity Award
• 2023 $180M Series C investment from Springcoast Capital Partners, Splunk Ventures, and Vista Credit Partners of Vista Equity Partners
• 2022 Cigna Healthy Workforce Silver Designation
• 2022 Cybersecurity Excellence Award for MDR

Position Summary

Reporting to the VP, Field and Channel Marketing, the Channel Marketing Manager will support our channel team and our channel partner businesses with the overall development and management of programs, campaigns, and activities that drive pipeline and revenue growth. This position is a remote role that can be based anywhere within the continental U.S.

In this role, you’ll get to:

• Align with Channel and Technology Alliance Leaders to understand the market trends and customize programs as needed to help drive quota attainment goals
• Plan and conduct campaigns, digital activities, and in person programs through the partner, with the partner, and to the partner
• Manage marketing plans with partners on a quarterly basis including but not limited to email, event, promotional, tradeshow, lunch and learns, webinar programs, and campaigns
• Coordinate activities cross-functionally to create and deliver engaging partner communications regarding program benefits, new products and services and channel enablement programs through key monthly communications such as emails, newsletters and announcements
• Track, analyze, and report on marketing data (campaign results, conversion rates, traffic, etc.) to help shape future marketing investments

• Serve as a role model of Deepwatch’s Core Values, coaches and encourages others to model these values
• Embody the Deepwatch Leadership Attributes of ownership, delivering results, hiring & developing the best talent in the industry, having backbone and ability to disagree and then commit, and earning trust

To be successful in this role, you’ll need to:

• Deliver against business objectives
• Leverage exceptional written and verbal communication skills
• Possess a strong work ethic, highly responsive and dedicated to program results
• Demonstrate a proven ability to meet deadlines in a fast paced environment
• Possess a working knowledge of demand generation and lead nurture strategies
• Wear many hats and quickly pivot based on changing priorities
• Be proficient in Microsoft Excel / Google Sheets to manage a budget, provide date and report back to the business
• Possess experience and/or knowledge of Deepwatch alliance partners’ technologies (i.e. Splunk, AWS, Crowdstrike, Tenable, PAN, Sentinel One, etc.)
• Understand one or more of the following: MDR, XDR, EDR, VM, Threat Intelligence, Intrusion Detection and Incident Response
• Possess experience with Marketing Automation Platform and CRM systems; Salesforce.com and Hubspot are preferable
• Be a skilled negotiator with proven experience finding creative ways to do more with less, and a track record of staying on budget
• Write campaign briefs, email, web, and social, newsletters, and campaign ads; both short form and long form
• Understand the buyer's journey, re-purpose content and demonstrate strong skills working with agencies and vendors for creative and content marketing campaigns
• Travel as needed to support the partners and programs (approximately 50%)

ITAR Compliance

This position will have access to customer data and as such is subject to International Traffic in Arms Regulations (ITAR). Upon application, candidates will be asked to confirm that they are a U.S. Person as defined by the following:

• A citizen of the U.S.;
• A lawful permanent resident of the United States;
• A person admitted to the United States as a refugee; or
• A person that has been granted asylum by the United States government.

The intent of this requirement is not to verify employment eligibility overall, but to ensure compliance with import/export regulations. If you do not meet these requirements, we encourage you to apply for other open roles at Deepwatch. This information will be verified upon offer of employment.

Statutory Pay Disclosure:

For applicants in NYC, CO, CA, RI, and WA, the salary range for this role is $100,000 to $150,000 + stock options + benefits. Actual compensation may vary from posted hiring range based upon geographic location, work experience, education, and/or skill level.

What We Offer:

Deepwatch is excited to provide benefits designed to support team members and their families. Including:

• Medical, dental, vision, and disability insurance
• Flexible Time Off (FTO), 9 company holidays, sick leave and 8-Weeks Paid Parental Leave
• Unique professional development benefits, starting at $3,000 annually
• Wellness contests and monthly educational programs
• 401(K) retirement program with employer match
• Learn more here: Deepwatch Benefits

We know the confidence gap and imposter syndrome can get in the way of meeting spectacular candidates, so please don’t hesitate to apply — we’d love to hear from you. Please review our DEI Statement here.

Deepwatch welcomes and encourages applications from people with disabilities and accommodations are available on request for candidates taking part in all aspects of the selection process. Please inform your recruiter or contact [email protected] for further information.

All Deepwatch employees are expected to:

• Be interested in and able to work remotely from a home office when not at a corporate office
• Pass a pre-employment background and drug screen in accordance with applicable laws

Deepwatch is an equal opportunity employer and all qualified applicants will receive consideration for employment without regard to race, color, religion, sex, national origin, age, disability status, marital status, sexual orientation, gender identity, genetic information, protected veteran status, or any other characteristic protected by law. In compliance with federal law, all persons hired will be required to verify identity and eligibility to work in the United States and to complete the required employment eligibility verification document form upon hire.

By submitting your application, you agree that Deepwatch may collect your personal data for recruiting, global organization planning, and related purposes. The Deepwatch Privacy Policy explains what personal information we may process, where we may process your personal information, our purposes for processing your personal information, and the rights you can exercise over Deepwatch’s use of your personal information.