Product Marketing Lead - Remote within The United Kingdom

Cryptio

Cryptio is an enterprise-grade crypto back-office platform. Our software helps financial institutions, corporates and crypto-native companies navigate the fragmented digital-asset landscape with confidence. We have raised $26m to date and are backed by tier-1 crypto and non crypto investors: Point Nine, 1kx, BlueYard, Tim Draper, Alven and Ledger Cathay. Some of our clients include top institutions like Circle, Uniswap or the Government of El Salvador.

We're tackling one of the biggest challenges in crypto right now - building the infrastructure to help institutional adoption. And we're playing to win.

Location

We are a remote-first company and require you to be based in The United Kingdom for this role. We're open to the USA for the right candidate.

Role Overview

As Product Marketing Lead, you will play a pivotal role in driving growth by shaping our go-to-market (GTM) strategy, refining our product positioning, and amplifying our value proposition in the market.

You'll be the bridge between product, sales, and marketing, ensuring we target the right customer segments, craft compelling messaging, and execute GTM strategies that accelerate adoption and revenue growth.

This is a high-impact role for someone who thrives on strategy, execution, and cross-functional collaboration—you’ll be instrumental in taking Cryptio’s products to market and elevating product marketing to the next level.

Key Responsibilities

• Build & execute product GTM strategy – Develop and implement structured, repeatable go-to-market strategies that align with business goals, aimed at delivering growth..

• Own product positioning & messaging – Craft compelling, value-based product messaging that resonates with our ideal customer profiles (ICPs) and use cases and amplifies our vision in the market.

• Lead product launches – Plan and execute impactful product launches, ensuring a seamless market entry that maximises revenue potential.

• Be the product advocate - Act as the primary advocate for the product in external-facing engagements, establishing credibility and trust in our products within the crypto accounting space

• Market & competitive analysis – In partnership with the product designer, conduct in-depth research to understand customer needs, industry trends, and the competitive landscape, ensuring our ongoing feedback and optimisation of the product and positioning

• Enable sales & GTM teams – Develop a scalable sales enablement strategy, ensuring the sales team has the tools, resources, and training needed to position the product effectively.

• Cross-functional collaboration – Work closely with sales, marketing, product, and customer success teams to align on GTM initiatives, product updates, and messaging.

• Measure & optimise – Define KPIs for product marketing success, analyse performance data, and iterate campaigns for continuous improvement.

• Mentor junior product marketers - Providing guidance on best practices for positioning, messaging, and GTM strategy, leveling up overall product marketing competence.

Who You Are

• 3+ years of experience in Product Marketing or GTM Strategy in a B2B SaaS or fintech/crypto environment.

• Understanding of Crypto, blockchain and the wider decentralized ecosystem a plus

• Must have had experience catering to the US market

• Tangible experience in driving revenue through GTM initiatives.

• Strong analytical mindset—comfortable using data to model and measure marketing effectiveness and optimise campaigns.

• Strategic thinker with a hands-on approach—you love rolling up your sleeves to get things done.

• Excellent communication skills—storytelling, messaging, and presentation skills are second nature to you.

• Self-starter, highly collaborative, and results-driven—you thrive in fast-paced, high-growth environments.

Benefits

✨ Fully-Remote / Hybrid – The choice is yours! 🌍🏡

🎉 25 Days Paid Holiday + Bank Holidays + Your Birthday Off 🎂

⭐️ Earnan extra day of annual leave for every year you're at Cryptio 🎁

💰 4% Pension Contributions towards your future! 💼

🏥 Private Medical & Dental Insurance with Allianz! 🦷💊

👶 Attractive Maternity and Paternity Policies for your growing family 👨‍👩‍👧‍👦

💪 Gym Classes or Spa Treatments with ClassPass or gym reimbursement! 🧘‍♂️

💻 Apple MacBook Pro – The best tech at your fingertips! 💻✨

💵 $200 Workplace Budget to create your perfect home office! 🏠💼

📚 Training and Development Budget – Invest in yourself and grow! 🚀