Sr. Manager, Global System Integrator Marketing

As a global leader in cybersecurity, CrowdStrike protects the people, processes and technologies that drive modern organizations. Since 2011, our mission hasn’t changed — we’re here to stop breaches, and we’ve redefined modern security with the world’s most advanced AI-native platform. Our customers span all industries, and they count on CrowdStrike to keep their businesses running, their communities safe and their lives moving forward. We’re also a mission-driven company. We cultivate a culture that gives every CrowdStriker both the flexibility and autonomy to own their careers. We’re always looking to add talented CrowdStrikers to the team who have limitless passion, a relentless focus on innovation and a fanatical commitment to our customers, our community and each other. Ready to join a mission that matters? The future of cybersecurity starts with you.

About the Role:

As a Senior Manager of Global System Integrator (GSI) Marketing at CrowdStrike, you will lead the strategy and execution of our marketing initiatives with strategic GSI partners across three regions. This leadership position requires a strategic thinker who can develop and implement effective partner marketing programs that drive measurable business results for CrowdStrike and our priority GSI partners. Reporting to the Senior Director of Global Alliance Marketing, you will be responsible for creating and executing marketing campaigns and programs that scale across our key GSI partnerships. This role demands strong strategic thinking, leadership presence, and the ability to influence stakeholders across multiple functions.

What You'll Do:

• Develop and execute joint marketing strategies with priority GSIs to drive demand, pipeline, and revenue

• Build and implement joint account-based marketing (ABM) programs with partners targeting high-value mutual prospects and customers

• Align marketing initiatives to global GSI partner business plans, sales priorities, and corporate objectives

• Develop and execute co-marketing campaigns that drive new business and expand existing accounts. This includes creating thought leadership content, organizing CXO programs, and implementing other strategic marketing initiatives.

• Partner with field marketing teams to activate GSI campaigns globally

• Manage MDF/co-investment planning for GSI partners, ensuring ROI and compliance

• Create scalable demand generation frameworks tailored to the unique needs of GSI partners

• Serve as the primary marketing representative for key GSI relationships, representing CrowdStrike at planning sessions and business reviews

• Drive cross-functional alignment between business development, alliance leadership, field marketing, and other teams to ensure cohesive execution

Execution & Measurement:

• Collaborate with alliance teams, partner marketing, and product marketing teams to ensure execution and alignment of GSI initiatives

• Act as a trusted advisor to GSI partner counterparts, building joint GTM relationships

• Provide executive-level reporting and updates on on program impact, ROI, pipeline, and contribution

• Define and track KPIs specific to GSI partnerships, including pipeline creation, influenced revenue, marketing-sourced leads, and partner engagement

• Develop comprehensive GTM marketing plans that align with revenue goals and GSI partner business objectives

• Measure and optimize joint ABM program effectiveness across target accounts

What You'll Need:

• 12+ years of marketing experience with 5+ years specifically leading GSI partner marketing programs

• Proven track record of developing and executing marketing strategies with GSIs that delivered measurable pipeline and revenue impact

• Experience designing and implementing successful ABM programs in partnership with system integrators

• Deep understanding of the GSI business model and go-to-market approach

• Experience working with strategic GSIs or solution providers, preferably in a SaaS or cybersecurity environment

• Strong leadership presence with demonstrated ability to influence stakeholders across multiple functions

• Strategic mindset coupled with the ability to translate strategy into tactical execution

• Data-driven approach to program development, measurement, and optimization

• Experience managing marketing budgets and demonstrating ROI

Impact & Influence:

• Ownership of GSI marketing programs affecting a significant portion of CrowdStrike's partner-influenced pipeline

• Budget responsibility for marketing investments across global GSI programs

• Regular interaction with CrowdStrike leadership and senior counterparts at GSI organizations

• Ability to shape CrowdStrike's approach to GSI marketing and go-to-market strategies

This role offers the opportunity to make a significant impact on CrowdStrike's market position through strategic GSI relationships in the rapidly evolving cybersecurity landscape.

Benefits of Working at CrowdStrike:

• Remote-friendly and flexible work culture

• Market leader in compensation and equity awards

• Comprehensive physical and mental wellness programs

• Competitive vacation and holidays for recharge

• Paid parental and adoption leaves

• Professional development opportunities for all employees regardless of level or role

• Employee Networks, geographic neighborhood groups, and volunteer opportunities to build connections

• Vibrant office culture with world class amenities

• Great Place to Work Certified™ across the globe

Right to Work

For detailed information about the U.S. benefits package, please click here.