Zonal Business Effectiveness Manager

Position Title: Zonal Business Effectiveness Manager (ZBEM)

Location: Pune

Job Responsibilities
Rebate Management

• Scheme design & Performance tracker
• GTN RECO
• ROI & effectiveness of the design
• Agile pricing – Competitive pricing analysis
• Track the CN disbursement

DGDF & Collection efficiency and Effectiveness

• Data support & insight on DF
• Review – Placement vs Liquidation
• Collection review
• SR & NES review & insight

ROOTS program and Retail Excellence (AMBER)

• Sales hierarchy mapping (IAG)
• Retail Audit (Penetration/Concentration & Brand width)
• CPIN scanning drive & review
• Review the complaint log – with Program manager
• Retailer scheme management

New Business Opportunities/ Scheduled NEWSLETTER

• Explore & highlight new business opportunities – Geography, Brand, Channel
• Publish SUCCESS STORIES – Sale/ Liquidation/ROOTS/Collection, etc

Channel engagement & Business reviews

• Channel reach insight and optimization to implement AMBER
• Primary – ARK, C Champs & RS
• ROOTS – ROOTS, ROOTS+ & ROOTS GOLD
• Review meetings – BRM, SEM

Target Setting

• 4 Wave concept PO allocation
• Sales performance insights

Training

• Scheme selling skills
• Digital platform – with COE

P&L analysis of the Channel

Qualification & Experience

• Bachelor's or Master's degree in Agriculture/Business Management or equivalent
• Minimum 8+ years of relevant experience