United States onlyABOUT THE COMPANY
Compound Growth Marketing (CGM) is a marketing consultancy designed to help growing companies scale to $100+M in revenue by building sustainable demand generation systems.
CGM develops strategy and implementation plans that help clients grow by analyzing & optimizing three key areas: Deal Volume, Deal Process, and Actionable Insights. Improvements in each of the areas compound on one another - leading to sustainable growth. The outcome is a personalized Predictable Demand System™ that is tailored to each client’s resources, ambitions, and unique brand. The purpose of our Predictable Demand System™ is to generate new opportunities, put them through a repeatable system for qualifying and closing deals, then gather the insights to inform strategic decisions as you continue to invest in your vision for growth. We have a track record of driving measurable results and best-in-class multi channel marketing solutions.
ABOUT THE ROLE
We are looking for someone with experience in a demand generation setting and a strong understanding of the sales and marketing funnel. Our team is very passionate and invested in driving revenue growth for our clients! We bring a unique perspective to our work because we are not career consultants, we've been in-house and dealt with sales & marketing teams and understand the need for quality leads, process and optimization of tech.
RESPONSIBILITIES
- Lead and deliver strategic workshops with client executive teams.
- Build and establish client relationships by acting as the lead day-to-day contact for client communication, running client meetings, statuses, and presentations.
- Provide strategy and recommendations for multichannel marketing to drive demand.
- Collaborate with clients to gather data, insights and business knowledge to develop the overall demand generation strategy.
- Providing ongoing industry best practices and strategic recommendations, and insights to drive incremental growth.
- Identify and communicate optimizations for the overall strategy and marketing plan.
- Develop and establish a comprehensive set of Key Performance Indicators (KPIs) and benchmarks.
- Develop & present Quarterly Business Review (QBR) and other reporting for the client leadership team.
- Develop, implement a project roadmap, and collaborate with the internal team to execute the plan- bringing the strategy to life.
- Own the success of the performance against the KPIs and benchmarks, and the client’s growth.
- Establish strong working relationships with the internal and client team.
- Provide actionable insights and recommendations by analyzing the performance reports in partnership with the implementation team/analyst.
- Respond to ad-hoc requests and inquiries from the client team.
Requirements
REQUIREMENTS
- 5+ years of demand gen leadership, sales or marketing operations experience in a B2B environment.
- 5+ years of applicable experience for developing paid media and organic search strategy.
- Experience with a variety of marketing automation, sales, and CRM tools; Hubspot, Salesforce, Marketo, Google Analytics, Outreach, Zoominfo, Mailchimp, or similar tools.
- Ability to make judgment calls in an ambiguous environment.
- Project or program management skills required to drive and coordinate initiatives, always keeping key stakeholders in the loop while managing scope.
- Ability to adapt in a highly-dynamic environment - prioritizing projects, defining milestones or KPIs. Driving results with ownership while keeping key stakeholders accountable.
- Strong Business Acumen- able to make clear business cases for proposed solutions.
- Experience with driving results with multichannel marketing strategy. (SEO, SEM, Paid Social, Owned).
- Experience executing on ABM go to market strategy is a plus.
- Experience in the technology/software industry or agency experience is a plus.
- An excellent communicator – you enjoy working with internal partners to solve problems with strong written and verbal communication skills.
- Accountability – Strong ownership, follow-up and project management skills with proven ability to manage multiple deals and tasks simultaneously and experience in collaborating cross-functionally.
- Innovative & Action-oriented – Ability to identify areas of improvement, then propose and execute necessary changes/optimizations.
- Positive attitude & perseverance – always looking for a solution or a better way.
- Excellent critical thinking, problem solving and data-driven decision making skills.
- Alignment with our core values:
- Always on offense - Proactive, actionably curious. With clients, we are pushing the tempo, not just taking orders.
- Values ownership - Reliable; communicative, responsive, accountable. Always looking for improvement; wants feedback; growth-minded;
- Optimistic - Optimistic; fun to work with; let's get it done and not focus on the negative.
- Empathetic - intuitive; critical thinking; user-driven. Humility; not "above" the day-to-day work. Being appreciative of the work of the team.
- Understands the bigger picture - thoughtful approach, contextualizing problems, customizing the approach for the client with a tailored playbook.
Benefits
- Fully Remote role
- Unlimited PTO
- Parental Leave benefits
- Competitive Salary
- Healthcare benefits
