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Companial CompanialCC

Regional Marketing Manager, North America

At Companial, we're passionate about empowering every Microsoft Dynamics partner to exceed expectations.

Companial Companial

Employee count: 201-500

Salary: 80k-110k CAD

Canada only

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About Companial

Companial is a Microsoft-focused Cloud Solutions Provider (CSP) distributor, an indirect provider that empowers a growing network of channel partners across North America to deliver Microsoft cloud solutions to their customers. As an upstart in the North American market, Companial brings deep European expertise and a partner-first philosophy to a high-growth region. Our Canadian channel partner community of 300–400 partners is at the heart of our expansion strategy, and this role is central to making that growth happen.

The Opportunity

    We are looking for a driven, entrepreneurial Regional Marketing Manager to be our first and sole marketer in North America. This is a rare opportunity to build the marketing function for North America from the ground up; co-shaping strategy, owning execution, and making a visible impact at a company in growth mode. You will be equally comfortable crafting a demand generation campaign, analyzing digital performance, and walking the floor at a partner event. You will own the full local marketing remit: brand presence, digital channels, partner engagement, content, and communications.

What You'll Do

    Channel Partner Engagement

    • Develop or localize and execute marketing programs that drive engagement, loyalty, and growth across Companial's North Americanchannel partner network.

    • Develop or localize and execute marketing programs to drive interest and generate leads to contribute to our recruitment targets for new members.

    • Work closely with Companial Global Marketing to represent the NA voice in the development of unitied marketing programs to drive pipeline growth for our priority propositions

    • Create co-marketing opportunities, campaigns, and resources that help partners grow their Microsoft cloud business.

    • Plan, develop and localize and execute events, webinars, newsletters, and communication touchpoints throughout the year delivering our members the Information Services as part of the Membership.

    • Build a partner community presence; fostering connection, knowledge-sharing, and Companial brand affinity among the 300–400 partner network contributing in churn reduction among our members

    Digital Presence & Performance

    • Audit, optimize, and grow Companial's digital footprint in NA; website, LinkedIn, email marketing, and other relevant channels.

    • Develop and execute an Agentic and Search Engine Optimization and Marketing (ASE, SEO and SEM) strategy to increase organic visibility and inbound interest from potential partners.

    • Own the content calendar: blog posts, case studies, social media, email campaigns, and partner-facing collateral, leveraging centrally developed assets and contribute with regional specifics

    • Track, analyze, and report on digital KPIs; continuously testing and iterating to improve performance. Work in close collaboration with the central team to align and benchmark.

    Brand & Communications

    • Serve as the steward of the Companial brand in North America, ensuring consistency across all channels and touchpoints.

    • Translate global marketing strategies and assets for the North American market context and partner audience.

    • Draft compelling copy for campaigns, partner communications, presentations, and thought leadership content.

    • Collaborate with the global Companial marketing team and align North American efforts with broader initiatives.

    Strategy & Reporting

    • Define quarterly marketing priorities and KPIs; track performance against goals and report results to leadership.

    • Manage the North America marketing budget efficiently, maximizing ROI across programs and channels.

    • Stay on top of Microsoft partner ecosystem trends, competitive landscape, and channel marketing best practices.

    • Identify and recommend new tools, platforms, and tactics to accelerate partner growth.

What You Bring

    Must-Have Experience & Skills

    • 3 to 6 years of B2B marketing experience, ideally in technology, SaaS, or the Microsoft partner ecosystem.

    • Demonstrated ability to build and execute marketing programs independently; you don't wait for direction.

    • Strong digital marketing skills: email marketing platforms (HubSpot, Mailchimp, Microsoft D365 or similar), Microsoft Co-Pilot or other LMM’s, LinkedIn, CMS/website management, and analytics tools (Google Analytics, etc.).

    • Excellent written and verbal communication skills; you write clearly, compellingly, and on-brand.

    • Experience marketing to or through channel partners, resellers, or a partner/VAR ecosystem is a strong asset.

    • Comfortable with data: you use metrics to make decisions, not just to report them.

Nice to Have

    • Familiarity with the Microsoft Cloud Partner Program (MCPP), CSP model, or Microsoft licensing ecosystem.

    • Experience working at or with an indirect CSP provider, distributor, or MSP.

    • Bilingual (English/French) — an asset given Canada's bilingual business environment.

    • Graphic design proficiency (Canva, Adobe Creative Suite) for creating partner-facing materials.

    • Experience running small-scale events or partner summits.

What you get

    • Compensation range: $ 80K to $ 110K annually

    • Health Benefits

    • RRSP Matching Plan

    • Remote working (occasional in-office meetings)

    • 3 weeks of vacation

    • Coverage of home internet and mobile phone expenses

    • Required: passport and valid drivers license

Why Join Companial

🚀 Build Something Real

You'll be the architect of marketing in a new market — your fingerprints will be on everything.

🌍 Global Backing

Tap into Companial's European expertise, global partner network, and proven playbooks.

🤝 Partner Community

Work closely with an engaged and growing network of 300–400 Canadian channel partners.

📈 Room to Grow

As Companial scales in North America, so does your scope, team, and influence.

How toApply

If you're excited about building something meaningful in the Microsoft partner ecosystem and thrive in fast-moving, entrepreneurial environments, we'd love to hear from you.

Please submit your resume and a brief cover letter outlining why you're the right person to build marketing for Companial in North America. Click below to apply!

About the job

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Job type

Full Time

Experience level

Salary

Salary: 80k-110k CAD

Experience

3 years minimum

Location requirements

Hiring timezones

Canada +/- 0 hours

About Companial Companial

Learn more about Companial Companial and their company culture.

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At Companial, we're passionate about empowering every Microsoft Dynamics partner to exceed expectations. As the largest and fastest-growing international network of Microsoft Dynamics Partners, we offer a comprehensive range of business and technical services specifically designed for Resellers, System Integrators, Service Providers, and ISVs. Our goal is to help our partners grow revenue, lower costs, and improve customer satisfaction with each project.

Being an official SMB ERP Distributor and Indirect CSP Provider for Microsoft, we pride ourselves on delivering high-quality services that include Dynamics 365 upgrades, development, migration, and leading Azure managed hosting. This positions us uniquely to help our partners deliver superior business value to their clients, whether those solutions are hosted on-premises or in the cloud. We are currently collaborating with over 1,000 Dynamics Partners across more than 40 countries worldwide, fostering an environment of innovation and collective growth.

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