Paid Digital Marketing Specialist

What You'll Do

• Support the strategy, design, execution, and reporting of multi-channel paid advertising campaign activities.
• Manage existing paid advertising campaigns across all paid advertising channels (search, social, display, and youtube), to achieve awareness, lead volume, and Revenue volume at a target cumulative ROAS.
• Expand paid ad campaigns through audience, keyword, and competitive research.
• Improve efficiency of campaign spend via A/B testing of ad copy, video content, campaign settings, campaign structure, bidding, and more optimizations.
• Measure, analyze, and report on campaign performance as required and deliver regular campaign performance briefs to marketing leadership.
• Leverage data to ascertain logical marketing segments and identify tactics to drive measurable business growth.

What You'll Need to Succeed

• 3-5 years experience in paid digital demand generation role.
• Experience conducting keyword research, building ad-groups, and optimizing campaigns toward down-funnel metrics.
• Strong working knowledge of at least one of the following ad platforms: Google Ads, Microsoft/Bing Ads, Meta Ads, Tik Tok Ads.
• Exceptional analytical skills of large data sets paired with a strong proficiency in Microsoft Excel/Google Sheets Proven creative thinking that can generate and execute innovative marketing ideas for integrated campaigns.
• Knowledge of marketing KPIs, such as ROAS, CPC, CPM, CTR, CVR, CPM and more.
• A curious mindset to consistently A/B test and build a testing plan based on results.
• Communication skills; demonstrable experience presenting results and recommendations to stakeholders Self-directed with an ability to work independently and cross-functionally; strong organizational and time-management skills a must.
• Experience setting up, improving, and monitoring conversion tracking accuracy is a plus