SVP, Marketing

Chevron Federal Credit Union is one of the top-run credit unions in the country – and one of the largest, with $4.8 billion in assets. Yet our corporate culture is not stuffy: the Team Spirit Committee runs fun activities and charitable events throughout the year, and work-life balance, mutual respect, diversity, and providing a voice for every employee are all important to us. As you might imagine, we provide competitive pay and great benefits, including:

• Bonus/incentives for all regular employees
• 401(k) with 8% company contribution
• Medical, dental, and vision insurance for employees and dependents paid at 80%
• PTO and paid sabbaticals
• Tuition reimbursement

GENERAL SUMMARY

As a strategic leader, the SVP, Marketing is a strategic driver to help the Credit Union achieve its goals and objectives. They build the ability to leverage data to target market and provide relevant content based on member behavior.

Together with the Retail Delivery department, they develop the brands to differentiate the Credit Union and create an emotional connection.

Together with technology and analytics, they advance the digital experience so that the Credit Union can acquire new members and deepen member relationships.

In addition, they focus on department operations so that projects are goal and measurement driven and managed efficiently to increase speed to market.

Position Duties & Functions

Core Functions

• Develops brands to create an emotional connection, points of differentiation, and community giving strategy.
• Advances the digital experience so that Credit Union can acquire new members and deepen the member experience.
• Uses data to better target market and provide relevant content based on member behavior.
• Develops a culture where employees understand the brands and value proposition of the CU and where change is viewed with a lens of purpose rooted in serving the member.

Additional Functions

• Develops a marketing strategy for acquiring new members and deepening existing relationships. Uses strategy to develop a marketing calendar to drive activities throughout the year.
• Partners with technology and Business Analytics, analyzes results, and revises programs as necessary to achieve desired business results.
• Supports B2B (business to business) sales efforts by creating programs to influence decision makers. Working with the SVP, Retail Delivery, supports efforts to add new Select Employee Groups (SEGs) into our field of membership and to acquire new members from enrolled SEGs.
• Develops and executes programs for acquiring members from the general public. Manages media mix and available channels, including the Credit Union’s website and social media presence.
• Utilizes available media (including digital and offline) to build brand awareness and affinity.
• Develops compelling stories for storytelling across all media and channels. Ensures that all marketing programs support the Credit Union’s brands and value proposition.
• Develops marketing budget and manages spending for efficiency and overall results. Identifies vendors to support marketing efforts and manages vendor relationships. Monitors competition to identify emerging opportunities and technologies and continually seeks opportunities to innovate.

Other duties as assigned

POSITION REQUIREMENTS

EXPERIENCE and EDUCATION

• Experience in an organization where marketing is a strategic driver.
• Proven experience as a strategic and results-driven partner with a strong brand development and member experience background.
• Demonstrated use of data to target market and an understanding of the credit union business model.
• Financial services and credit union background is a plus; however, experience with demonstrated success in working cross-functionally to achieve strategic goals and objectives is a must.
• Bachelor’s degree in marketing, business, or a related field required; advanced degree preferred.
• Equivalent combination of education and experience may substitute for stated qualifications.

KNOWLEDGE and SKILLS

• Ability to write and speak effectively in English using correct spelling and grammar.
• Basic math skills including the ability to compute rates, ratios, and percentages using a 10-key.
• Proficient in the use of basic applications in a Windows-based environment, including Outlook, Word, and Excel. Moderate keyboard skills at 40 wpm.
• Excellent customer service skills.

COMPETENCIES

• Ability to learn quickly and adapt to change; ability to quickly learn specialized applications and systems.
• Initiative and self-direction.
• Ability to effectively communicate and collaborate with people at all levels.
• Sound problem-solving and decision-making ability, including the ability to prioritize.
• Ability to understand and align with our core competencies through daily projects and tasks:

Growth Mindset

Diversity & Inclusion

Communication

Change Ready Leadership

Responsibility

Problem Solving

Tech & Data Savvy

CU Business Acumen

PHYSICAL DEMANDS

• Work involves extensive use of computers, up to eight hours per day. Appropriate vision, dexterity, and other physical abilities are required.
• May include occasional pushing, pulling, or carrying objects weighing up to 20 pounds.
• Must be able to speak and present on the telephone and/or through digital means of communication, including but not limited to Zoom/Teams/or other video technologies.
• Occasional travel may be required.

We are an equal opportunity employer, and all qualified applicants will receive consideration for employment without regard to race, color, religion, sex, sexual orientation, gender identity or expression, pregnancy, age, national origin, disability status, genetic information, protected veteran status, or any other characteristic protected by law. Reasonable accommodations may be made to enable individuals with disabilities to perform the essential functions.