United States onlyMain Areas of Focus: Paid Media, Campaign Strategy, Content Creative Development, Analytics
Location: Remote - U.S. only.
Eligibility: This opportunity is open to any applicant based in the U.S., eligible to work in the U.S., or with an existing U.S. work permit.
JOB HIGHLIGHT
You’ll develop a best-in-class donor acquisition strategy revolving around paid media while piloting, testing, and experimenting with ways to improve efficiency and effectiveness to help more people get access to clean water.
JOB SUMMARY
Reporting to the VP of Marketing Growth, you’ll own the paid acquisition strategy and execution with a huge emphasis on growing The Spring (our monthly giving community). Working cross-functionally with Product, Data, and Creative teams and alongside fellow marketers, you’ll help create campaigns and content that introduces charity: water to people for the first time and move them to join us in helping every person on the planet get the clean and safe water they deserve.
YOU’LL BE RESPONSIBLE FOR…
- Overseeing and optimizing performance marketing efforts by managing our agency partners across paid social and paid search
- Identifying, testing, and scaling new acquisition channels—including TV, live events, direct mail, podcasts, and more—to expand our reach
- Collaborating with key stakeholders (VP of Marketing Growth, Revenue Operations, and Finance) to forecast and track performance against CAC and LTV targets
- Partnering with Product and Data teams to uncover insights, optimize user journeys, and implement features that drive growth, engagement, and conversion
- Developing and maintaining a performance marketing dashboard, tracking key metrics and regularly sharing actionable insights with the team
- Working closely with the Creative team to develop compelling campaigns and assets that maximize donor acquisition
- Optimizing user journeys with Marketing and Product teams, ensuring a seamless, engaging experience that moves donors through the acquisition funnel
YOU MUST HAVE…
- 5+ years of experience in performance marketing, with hands-on expertise in paid media strategy and execution (Facebook/Instagram, Google Ads)
- Proven track record of launching and optimizing high-impact campaigns while effectively managing CAC and LTV goals
- Strong analytical skills, with the ability to gather, interpret, and act on data to improve performance
- Experience in A/B testing for creative assets, landing pages, and conversion rate optimization
- Expertise in forecasting and managing paid marketing budgets, ensuring resources are allocated efficiently
- Deep knowledge of the digital media landscape (owned, earned, and paid) with a passion for staying ahead of industry trends and ad tech innovations
- Exceptional written and verbal communication skills, with the ability to present insights and strategy clearly
- Proven ability to collaborate cross-functionally with Product, Creative, and Finance teams to drive growth
- Experience with Google Analytics, Google Tag Manager, and other performance tracking tools
IT’S AN ADDED PLUS IF YOU HAVE…
- Thrived in fast-paced, resourceful environments, where agility and scrappiness were key to success
- Experience with Marketing Mix Modeling (MMM) and advanced attribution, using data-driven insights to optimize spend and strategy
- A strong understanding of AI tools and automation, integrating them into your daily workflow to enhance performance marketing efforts
- Experience in the nonprofit or fundraising space, with a passion for driving impact through digital growth
- Hands-on experience with Salesforce, Looker, and Optimizely, using these tools to track performance, optimize campaigns, and improve conversion
- A knack for securing donated media and pro-bono services, helping stretch budgets and maximize impact
- Basic front-end web development skills, enabling you to make quick optimizations to landing pages for better conversion
YOU’LL BE SUCCESSFUL IF...
You’re hungry and thrifty
You like learning new things and using new tools and services. You’re thrifty and innovative, you can make something out of nothing and you’re not afraid of a challenge.
You're self-motivated
You see something that can be improved, and you don't wait for permission to fix it. You have a strong desire to make charitywater.org a world-class fundraising experience.
You're agile and pragmatic
You’re a multitasking machine and you don’t have a problem getting your hands dirty. You like getting things done, are disciplined about time management, and consider yourself a remover of obstacles. You’re results-driven.
You can find the root cause of problems
You enjoy not just addressing the immediate issue, but tracking down and resolving the underlying source of the problem.
You have a team ethos
You thrive in a creative, inventive, fast-paced startup environment, with people who are passionate about their work and mission. You’re excited to work cross-functionally with other departments.
TEAM OVERVIEW
The Marketing Growth team is a deeply passionate and highly skilled group of storytellers, marketers, and makers. We create innovative campaigns, craft powerful stories, and deliver world-class experiences to help the world, along with our amazing community of supporters, become more aware of the global water crisis and inspire them to join us in our mission to end it.
HIRING TIMELINE
This role was posted on March 13, 2025 and is estimated to remain open for 90 days.
SALARY RANGE
This is an exempt role with a range of $86,172 - $107,720 a year.
BENEFITS PERKS
Unlimited PTO
Summer Fridays
6-week paid sabbatical leave after 5 years of employment
Annual bonus potential through The Pool
401k plan + employer match
Medical covered at 80% + Dental/Vision contributions
FSA + dependent day care FSA
Employer-paid life insurance, STD, LTD
16-week paid maternity and paternity leave for new parents
Stipends for Home office, Professional Development, TSA Pre-check and a You-do-You Perk
2-4 annual travel requirements to spend quality in-person time with the team
ORGANIZATIONAL OVERVIEW
At charity: water, we believe that water changes everything. We work with local implementing partners to fund sustainable solutions that provide clean and safe drinking water to people around the world. Since 2006, with a diverse team of world-changers and an unstoppable community of supporters, we’ve brought clean water to more than 20 million people worldwide. With the makings of a mid-size tech startup, we’re reinventing charity through endless innovation, contagious passion, beautifully crafted stories, and a powerful brand that inspires a new kind of generosity.
At charity: water, we value every background, identity, and experience. We believe that a diverse team, informed by different cultures and perspectives, makes us stronger. We are committed to doing the work and challenging each other to be an organization in which everyone is respected and heard. We commit to providing genuine opportunities for all people to thrive. And we will continue to embed diversity, inclusion, belonging, and equality in everything we do.
Note, charity: water will never ask you for your credit card or financial information during the interview process. Should you receive a message requesting this information, please mark the email as spam and report here.
