Chalice Custom Algorithms

Chalice is not your typical ad tech company. We empower forward-thinking brands to own their success with transparent, tailored, and intelligent algorithmic ad buying. Our approach diverges from conventional practices, allowing brands to govern their purchase decisions and ensure every dollar spent aligns with their values and risk tolerance. Through our custom algorithms, brands can optimize their advertising efforts, building sustainability and DEI into advertising decisioning alongside media goals. We don’t just make empty promises, and we continually strive to operate outside of 'black boxes', focusing on measurable outcomes.

Founded in the spring of 2020, Chalice has developed an innovative software solution that puts the power of AI directly into the hands of brands. This software enables the development of algorithms tailored to each brand's specific data, effectively driving real-world outcomes. Our clients have the flexibility to choose their desired outcomes — be it customer value, brand lift, incremental sales, or profitability. By elevating selected data and measurement partners in ad-buying decisions, our clients can maximize the value generated by their marketing strategies. With us, your data science team can actively participate, or we can manage the technology for you, depending on your needs. Chalice guarantees that the AI remains yours, providing a significant competitive edge by allowing personalized machine-learning models to be built specifically for your goals. Our platform integrates seamlessly with existing buying systems, enhancing productivity and job satisfaction within teams.