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Celsius Holdings, Inc. is dedicated to inspiring people to live active and healthy lifestyles by providing energy drinks that support their fitness goals. The company differentiates itself from traditional energy drinks by focusing on movement and exercise, combining proven formulas that enhance metabolism and promote fat burning when paired with physical activity. Celsius aims to fuel not just workouts but also the everyday hustle, offering products that are created with only high-quality ingredients. Significantly, their beverages are free from artificial flavors, colors, preservatives, aspartame, and high fructose corn syrup, making them a healthier choice in the energy drink market.

The products under the Celsius brand include original energy drinks with clinically proven metabolism-boosting properties, performance energy formulations that enhance physical and cognitive performance through essential amino acids, and on-the-go options which come in convenient powder form to ensure energy can be gained anytime and anywhere. Various studies conducted at reputable institutions, including those at the University of Oklahoma, highlight the effectiveness of Celsius, showcasing benefits such as increased calorie burning, enhanced physical responses, and improvement in overall exercise benefits. Celsius is committed to maintaining a clean and effective product profile while encouraging a community of health-conscious individuals to achieve their fitness objectives.