Senior User Acquisition Manager

Carry1st is Africa’s leading publisher of mobile games and digital content. Operating at the intersection of games, publishing, and fintech, we scale awesome content in frontier markets by solving hard problems. Across our publishing and Pay1st business lines, we are partnered with top global game companies like Riot Games, Activision, and Stillfront. We are backed by top investors like: a16z, Bitkraft, Google, Konvoy, Riot Games, Sony and Nas.

As a Senior User Acquisition Manager, you will be responsible for developing and executing comprehensive user acquisition strategies to drive installs, engagement, and revenue growth for our mobile games. You will optimize campaigns, collaborate with cross-functional teams to ensure cohesive and efficient UA efforts, and stay ahead of industry trends to maximize user growth and ROI.

You will…

• Develop and execute UA strategies to drive installs, engagement, and revenue growth for our mobile games
• Manage and optimize campaigns across multiple digital marketing channels
• Conduct A/B testing and performance analysis to identify optimization opportunities
• Monitor, analyze, and report on key performance metrics, providing actionable insights to inform short and long-term growth strategies
• Optimize ad monetization strategies, including setting up and managing waterfalls
• Cultivate and maintain strategic partnerships with key acquisition partners

Requirements

What makes you a great candidate?

• +3 years experience in user acquisition and mobile marketing, preferably within the mobile gaming industry
• Strong analytical skills and proficiency in data analytics tools such as Tableau, Looker or Google Analytics
• Expertise in using mobile attribution platforms (e.g., Singular, AppsFlyer) and variety of ad networks (e.g., Meta, Google, Unity, DSPs, Affiliates, Direct, OEMs, Preloads )
• Exceptional project management, communication, and interpersonal skills
• Passion for gaming, marketing and staying updated with industry trends

Benefits

What will it be like to work at Carry1st?

Carry1st is a fast-paced and dynamic place to work. Our team is diverse and global as we operate fully-remotely across 25+ countries. At Carry1st, you will have the opportunity to…

• Build awesome, industry-changing products, every day
• Grow with a VC-backed startup at the intersection of gaming and fintech
• Work from anywhere in the world with international teammates
• Own shares in the Company - enabling you to benefit from the value you create

Some additional perks…

• Co-working excursions: Travel to meet your colleagues in cities around the world
• Awesome equipment: Get everything you need to work effectively
• Remote working allowance: Put an additional $600 / year to optimise your WFH experience
• Learning and development: Attend courses, conferences and training events
• Social events: Participate in regular company events to relax and connect with teammates
• Birthday leave: Enjoy a paid day off on your special day

We hire great people from a wide variety of backgrounds, not just because it's the right thing to do, but because it makes our company stronger. Join us!

Learn more about Carry1st…

• Andreessen Horowitz shared why they invested in Carry1st
• VentureBeat announced that Carry1st has raised $27 million to develop and publish mobile games in Africa
• Remerge hosted Cordel on a podcast to discuss Carry1st and the African gaming market