Social Media Specialist (ZR_21592_JOB)

This is a remote position.

Role Name: Social Media Specialist

Schedule:

• Monday - Tuesday 9:30 AM to 6 PM 30 minute unpaid break
  
• Wednesday 9:30 AM to 3 PM 30 minute unpaid break
  

Client Overview

Join an exciting and innovative company in the food and hospitality sector that’s not just growing its main business, but also developing strong personal brands for its key figures. This dynamic organization is looking to significantly expand its digital presence and engage with its audience in meaningful ways across various social platforms. As part of our team, you’ll have the unique opportunity to shape the online identity of both our company and its leaders, creating content that resonates with our diverse audience and drives our brand forward.

Job Description

We’re seeking a creative and strategic Social Media Specialist to take our online presence to the next level. In this role, you’ll be at the forefront of crafting our brand’s voice and engaging with our community across multiple social media platforms. This is an exciting opportunity to blend your creative content creation skills with data-driven strategy, as you’ll be responsible for developing compelling narratives, creating eye-catching visuals, and building vibrant online communities. You’ll also play a crucial role in developing and maintaining personal brand profiles for key team members, allowing you to showcase your versatility in managing diverse social media presences. If you’re passionate about staying ahead of social media trends, love creating content that sparks conversations, and thrive in a dynamic, fast-paced environment, this role offers the perfect platform to make your mark in the digital space.

Responsibilities

• Develop and implement innovative social media strategies that align with our brand voice and business objectives across platforms like Instagram, Facebook, Twitter, and LinkedIn
  
• Create engaging, platform-specific content including posts, stories, reels, and videos that resonate with our target audience and drive meaningful interactions
  
• Manage and grow our social media presence, fostering a strong and engaged online community through regular posting, community management, and timely responses to comments and messages
  
• Utilize your video and image editing skills to produce high-quality visual content that stands out in crowded social feeds
  
• Plan and maintain a content calendar that ensures consistent posting and aligns with our marketing initiatives and industry trends
  
• Monitor social media trends, platform updates, and competitor activities to inform and refine our social media approach
  
• Collaborate with our marketing team to ensure cohesive messaging across all digital channels and support broader marketing campaigns
  
• Develop and manage personal brand profiles for key team members, crafting unique content strategies that enhance their professional presence online
  
• Implement social listening techniques to gather insights on brand perception, industry trends, and potential opportunities for engagement or improvement
  
• Explore and execute influencer collaborations and partnerships to expand our reach and engage new audiences
  
• Provide regular, detailed reports on social media performance, using analytics to drive strategy refinement and demonstrate ROI
  

Requirements

• Proven experience in social media management and strategy development, preferably in the food, hospitality, or lifestyle sectors
  
• Strong creative skills with the ability to produce engaging written and visual content that captures our brand’s unique voice
  
• Proficiency in content creation tools (e.g., Canva, Adobe Creative Suite) and social media management platforms (e.g., Hootsuite, Sprout Social)
  
• Experience with video and image editing software for creating polished, professional content
  
• Excellent written and verbal communication skills, with the ability to adapt tone and style for different platforms and audiences
  
• Strong understanding of social media analytics and reporting, with the ability to extract meaningful insights from data
  
• Up-to-date knowledge of social media trends, best practices, and emerging platforms
  
• Experience in personal brand development and management is a significant plus
  
• Ability to work independently and collaboratively in a fast-paced environment, managing multiple projects simultaneously
  
• Bachelor’s degree in Marketing, Communications, Digital Media, or a related field (or equivalent work experience)
  
• Portfolio of successful social media campaigns and content examples is highly desirable
  

• Permanent work-from-home
  
• Immediate hiring
  
• Steady freelance job