Social Media & Digital Marketing Specialist (ZR_22003_JOB)

This is a remote position.

Job Highlights:

Contract: Independent Contractor

Schedule: 20 hours/week, Monday-Friday, 10am-2pm)
Client Timezone: Australian Eastern Time (Sydney)

Join a rapidly expanding global fashion brand that’s revolutionizing the luxury eyewear industry through Italian craftsmanship and innovative design. With an established presence across major international markets including the USA, Hong Kong, and Israel, this Sydney-based brand combines premium materials with contemporary style to create exceptional eyewear products. As a growing force in the fashion accessories space, they’re seeking a creative professional to help elevate their digital presence to the next level.

This is an exciting opportunity to shape the digital voice of a premium fashion brand across multiple global markets. You’ll be responsible for developing and executing comprehensive social media and email marketing strategies that resonate with fashion-conscious consumers worldwide. Working directly with the founder, you’ll have creative freedom to craft compelling content, manage multi-channel campaigns, and drive brand engagement across Instagram, Facebook, TikTok, and other platforms. This role offers the perfect blend of creative expression and strategic marketing, allowing you to make a significant impact on a growing global brand.

• Develop and execute comprehensive social media strategies across Instagram, Facebook, TikTok, and Pinterest
  
• Create engaging, on-brand content for all social media channels using provided campaign materials
  
• Design and manage email marketing campaigns through Klaviyo, including template creation and content development
  
• Craft strategic marketing initiatives that align with brand voice and business objectives
  
• Generate and present monthly performance reports analyzing campaign effectiveness
  
• Collaborate with leadership on content strategy and campaign planning
  
• Manage social media content calendar and scheduling
  
• Monitor social media trends and recommend new opportunities for brand engagement
  
• Optimize email marketing sequences and automation workflows
  
• Ensure consistent brand messaging across all digital channels
  

Requirements

• Proven experience in social media management and digital marketing
  
• Strong proficiency with major social media platforms (Instagram, Facebook, TikTok, Pinterest)
  
• Demonstrated experience with email marketing platforms, particularly Klaviyo
  
• Experience in content creation and strategy development
  
• Proficiency with content creation tools (e.g., Canva)
  
• Strong analytical skills for performance tracking and reporting
  
• Excellent written and verbal communication abilities
  
• Fashion or luxury brand experience highly desired
  
• Ability to work independently while maintaining brand consistency
  
• Strong attention to detail and project management skills
  
• Available to work Monday-Friday, 10am-2pm AEST
  

Benefits

• Permanent work from home
  
• Immediate hiring
  
• Steady freelance job