Werkstudent Kommunikation & Design - Innovation & Emerging Technologies (w/m/x)

The narrative of the BMW Group is a compelling journey of transformation and enduring innovation. What began in 1916 as Bayerische Flugzeugwerke AG (BFW), an aircraft engine manufacturer in Munich, Germany, laid the foundation for a global automotive powerhouse. The pivotal moment arrived in 1922 when the company was refounded as Bayerische Motoren Werke (BMW) AG, marking its official birth year as 1916 due to its lineage with BFW. Initially, after World War I, BMW pivoted to producing motorcycle engines, agricultural equipment, and railway brakes. The first BMW motorcycle, the iconic R 32, rolled out in 1923, showcasing the company's engineering prowess with its distinctive boxer twin engine – a design that continues to be a hallmark of BMW Motorrad.

The 1920s saw BMW venture into automobile manufacturing with the acquisition of Fahrzeugfabrik Eisenach in 1928. This led to the production of the BMW 3/15, a rebadged Dixi, marking BMW's entry into the car market. Throughout the 1930s, the company expanded its portfolio to include sports cars and larger luxury vehicles, steadily building a reputation for quality and performance. Despite the challenges and shifts in production during World War II, where the company reverted to aircraft engine manufacturing, BMW re-emerged in the post-war era, initially focusing on motorcycles and gradually rebuilding its automotive division. Today, the BMW Group stands as a world-leading premium manufacturer of automobiles and motorcycles, encompassing the prestigious brands BMW, MINI, Rolls-Royce, and BMW Motorrad. Headquartered in Munich, its iconic 'four-cylinder' tower has become a symbol of its engineering heritage and forward-thinking vision. With over 30 production sites globally and a sales network spanning more than 140 countries, the BMW Group continues to shape the future of mobility, driven by a commitment to sustainability, innovation, and the ultimate driving experience.