Birch

In the year 2000, as the world stepped into a new millennium, a new venture named BIRCH AG was established in the heart of Switzerland. This was a period of rapid technological advancement, where the foundations of modern e-commerce and globalized supply chains were being solidified. From its base in Zug, a canton known for its business-friendly environment, BIRCH AG embarked on a journey to specialize in the critical technologies that underpin the movement and tracking of goods: identification, transport, and logistics solutions. The company's inception coincided with the growing demand for more efficient and automated systems in virtually every industry, a need to bring order and clarity to increasingly complex logistical networks.

BIRCH AG carved its niche by focusing on the core components of automated data capture. Their story is one of enabling businesses to bridge the physical and digital worlds. They provided the essential tools – from barcode systems and RFID technology to the specialized software required to interpret and manage the vast amounts of data generated. The company's evolution mirrors the journey of the logistics sector itself, moving from simple barcode scanning to more sophisticated, integrated solutions. Over the years, they have catered to a diverse clientele, offering not just hardware like printers and scanners, but also the consumables that keep these systems running, such as labels and ribbons. This holistic approach, addressing everything from the initial software implementation to the ongoing supply of materials, allowed BIRCH AG to position itself as a comprehensive partner for companies looking to streamline their operations, improve accuracy, and enhance their overall efficiency in an ever-accelerating global market.