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BinanceBI

Marketing Lead (Japan)

Trade Bitcoin, BNB, and hundreds of other cryptocurrencies in minutes.

Binance

Employee count: 1001-5000

Japan only

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Binance is the global blockchain company behind the world’s largest digital asset exchange by trading volume and users, serving a greater mission to accelerate cryptocurrency adoption and increase the freedom of money.
Are you looking to be a part of the most influential company in the blockchain industry and contribute to the crypto-currency revolution that is changing the world?
The role reports to the Regional Marketing team supporting community and affiliate marketing. You'll be able to drive new campaigns and build strong community engagements within the local market.

Responsibilities

  • Drive user growth and market expansion for Binance in Japan by developing and executing tailored marketing strategies
  • Leverage a wide range of advertising channels and social media platforms to increase Binance brand awareness in the Japanese market, ensuring optimal return on investment
  • Lead integrated marketing campaigns from strategy development and briefing to execution and performance measurement
  • Brainstorm, plan, and implement both online and offline events to boost user engagement and brand presence

Requirements

  • Proven experience in marketing management with strong ownership and high emotional intelligence
  • Passionate about working in a fast-paced, startup-like environment
  • Minimum 3 years of marketing and user growth experience focused on the Japanese market; advertising management experience is a plus
  • Good understanding of cryptocurrency terminology and trends, with a genuine interest in crypto culture
  • Flexible and able to work extended hours to keep pace with the dynamic crypto community
  • Bilingual English/Japanese is required to be able to coordinate with overseas partners and stakeholders.
  • Strong organizational skills with the ability to multitask and manage time effectively

Conditions:

・ Competitive salary
・ Flexible working conditions
・ Flat organisation
・ Great Locations with a highly talented and international colleagues
・ Be a part of the exciting future of the crypto-currency revolution and work on the world's no.1 crypto-currency exchange!

About Binance

Binance Exchange is the leading crypto exchange by trading volume and users, with customers in over 180 countries and regions. Capable of processing more than 1.4 million orders per second, Binance is one of the fastest trading platforms in the world. The platform focuses on security, robustness, and execution speed—attracting enthusiasts and professional traders alike.

About the job

Apply before

Posted on

Job type

Full Time

Experience level

Experience

3 years minimum

Location requirements

Hiring timezones

Japan +/- 0 hours

About Binance

Learn more about Binance and their company culture.

View company profile

Trade Bitcoin, BNB, and hundreds of other cryptocurrencies in minutes.

We are the world's leading cryptocurrency exchange. On Binance, you can trade Bitcoin, BNB, and hundreds of other cryptocurrencies in minutes. We are easy to use and trusted by the entire community. you can trade on mobile or desktop. Our average daily volume is 1.2 billion trades.

Do What You Love at Binance

What's the secret to Binance's success? The answer is obvious: Our people.

We are proud to have one of the most talented, hardworking and passionate teams the world has to offer.

Do Something Meaningful at Binance

Our vision is to increase the Freedom of Money.

Join us in building inspiring products and services that helps accelerate the adoption of cryptocurrency, blockchain, and distributed ledger technology.

Benefits

  • Multicultural environment

  • Competitive salary

  • Option to be paid in crypto

  • Learning and development programs

  • Flexible working hours

  • Health insurance

  • Relocation support

  • Company sponsored holidays

  • Free language classes

  • Team building activities

  • International transfers mid-career

  • And other various perks and benefits

Employee benefits

Learn about the employee benefits and perks provided at Binance.

View benefits

Company events

Team building activities

Healthcare benefits

Health insurance for employees.

Learning and development budget

Learning and development programs and free language classes.

Get paid in crypto

We're happy to pay a percentage or your entire salary in crypto.

View Binance's employee benefits
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Binance

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