better decisions group GmbH

What began in 2013 as a vision to create a new voice in women's media has blossomed into Bustle Digital Group (BDG), a formidable force in the digital landscape. Founded by Bryan Goldberg, who previously co-founded Bleacher Report, the journey started with the launch of Bustle, a platform designed to deliver smart, shareable, and engaging content for millennial women. Goldberg's ambition was to fill a void he perceived in online media, offering a space where news and politics could coexist with conversations about fashion, beauty, and culture. This initial seed of an idea quickly took root, and Bustle's audience grew exponentially, attracting millions of monthly readers within its first few years. The company's narrative is one of strategic growth and acquisition, a testament to its goal of becoming a comprehensive media powerhouse for the next generation.

The evolution from a single publication to a multi-brand conglomerate marked a new chapter in BDG's story. In 2017, the acquisition of Elite Daily from the Daily Mail was a pivotal moment, leading to the rebranding of the parent company as Bustle Digital Group. This was just the beginning of a series of strategic purchases that would diversify BDG's portfolio and expand its reach. Over the years, iconic brands such as Nylon, W Magazine, Inverse, Mic, and Gawker were brought under the BDG umbrella. Each acquisition was a deliberate step to cater to a wider range of interests and demographics, from technology and science to parenting and high fashion. This expansion wasn't just about accumulating titles; it was about building a vibrant ecosystem of distinct voices and communities, all powered by a commitment to authentic storytelling. Today, BDG stands as a leading global media company, reaching over 100 million readers and shaping culture with its diverse and influential content.