UX Designer - Travel Industry CRM

About the Role

We are seeking an experienced UX Designer to lead the user experience design for a new CRM system initially targeted at the travel industry and later scalable to additional sectors. This is a highly strategic and hands-on role where you will shape the entire UX architecture, user flows, wireframes, and interface logic for a new platform that will be used by travel agencies, tour operators, travel advisors, and eventually businesses across multiple industries.

The ideal candidate will have strong UX expertise, a deep understanding of CRM systems, and industry experience in the travel sector. You will work closely with product managers, developers, and business stakeholders to design a CRM that is intuitive, efficient, and aligned with the specific workflows of travel professionals.

Requirements

Key Responsibilities

UX Strategy & Research

• Conduct user research within the travel industry (agents, operators, travel consultants).
• Gather requirements and translate them into UX strategies tailored to industry workflows.
• Analyse existing travel CRMs and identify gaps, pain points, and areas for innovation.
• Create user personas, client journeys, and workflow maps.

UX Design & Prototyping

• Develop UX architecture, system flows, and information hierarchy for the CRM.
• Create wireframes, low-fidelity prototypes, and high-fidelity interactive mock-ups.
• Design intuitive dashboards, booking workflows, lead management interfaces, and automation screens.
• Ensure the platform is scalable for future expansion into non-travel industries.

Collaboration & Delivery

• Work closely with developers to translate UX designs into functional product components.
• Collaborate with UI designers, product owners, and business leaders.
• Provide clear UX documentation, guidelines, and interaction specifications.
• Participate in sprints, design reviews, and feedback cycles.

Usability Testing & Iteration

• Conduct testing sessions with travel professionals.
• Use feedback to refine and optimise user flows.
• Continuously improve usability, accessibility, and user satisfaction.

Skills & Experience Required

Essential

• Minimum 4+ years’ experience as a UX Designer.
• Strong knowledge of CRM systems, including workflow logic, lead management, reporting, pipelines, and automation features.
• Experience designing SaaS or enterprise applications.
• Proven experience in UX research, wireframing, and prototyping (Figma, Sketch, Adobe XD, etc.).
• Ability to design complex user journeys and data-heavy interfaces.
• Strong communication skills and ability to work with cross-functional teams.

Highly Advantageous

• Experience in the travel industry (travel tech, booking systems, GDS tools, tour operator systems, travel agency operations).
• Understanding of travel sector workflows:
• Trip planning
• Booking management
• Supplier interaction
• Enquiry-to-booking lifecycle
• Itinerary building
• Familiarity with travel CRM tools (e.g., TravelJoy, Travefy, Salesforce Travel extensions, etc.).

Personal Qualities

• Strategic thinker with strong attention to detail
• Empathetic towards user needs
• Creative problem-solver
• Able to work independently and take ownership
• Strong analytical and conceptual abilities
• Passionate about creating world-class UX

Benefits

What We Offer

• Competitive salary
• Remote work flexibility
• Opportunity to design a flagship CRM product from the ground up
• Chance to shape a system that will expand across multiple industries
• Collaboration with innovative teams in technology, UX, and product development
• Long-term involvement in product evolution