United States onlyWe're looking for a CRO & Email Growth Manager who has personally moved conversion rates, AOV, and LTV numbers for DTC brands and can prove it with data. The role involves owning everything that happens after the click, including landing pages, product pages, cart and checkout flow, upsell/cross-sell sequences, subscription mechanics, and post-purchase retention loops, as well as the email and SMS program end-to-end — strategy, segmentation, deliverability, automation, and revenue attribution.
Requirements
- 5+ years in CRO, email/lifecycle marketing, or e-commerce optimization, with at least 3 years working directly on DTC/e-commerce Shopify stores
- Proven experience managing email programs with 1M+ active subscribers
- A senior or lead role in email/lifecycle marketing at a DTC brand, e-commerce company, or comparable high-volume sender
- A proven track record of measurable impact
- Expert-level Klaviyo proficiency
- Proficiency with at least one A/B testing platform
- Deep understanding of DTC funnel economics
- Experience designing and implementing upsell/cross-sell flows
- Strong analytics skills
- Ability to work cross-functionally with media buyers and creative strategists
- A structured, hypothesis-driven approach to testing
Benefits
- $80-120,000 base salary depending on experience
- Performance bonus tied to CRO and email KPIs
- Flexible PTO policy
- Fully remote with flexible hours (overlap with EST required)
- Direct access to leadership and full ownership of the on-site and email growth function
AU, CA + 3 more