BCW Latin America

At BCW (Burson Cohn & Wolfe), we are at the forefront of communication innovation, pioneering new ways to move people and organizations forward. Our approach is built on groundbreaking technology and a deep understanding of the ever-evolving media landscape. We leverage data-driven insights and cutting-edge AI-enabled tools through our Burson Innovation Portfolio. This allows us to deliver faster, more precise audience targeting and develop culturally relevant creative solutions that resonate deeply. We partner with clients across diverse sectors, including B2B, consumer, corporate, crisis management, healthcare, public affairs, purpose, and technology, to set strategic direction and craft powerful, unexpected ideas that command attention and drive meaningful engagement. Our commitment to innovation extends to our 'earned-plus' offering, which seamlessly integrates earned media with paid media, creative technology, data, AI, and an expanding suite of innovative capabilities. This holistic approach ensures we move people with unparalleled power and precision, helping our clients navigate complex challenges and achieve their most ambitious goals.

BCW's innovative spirit is also reflected in our specialized services and strategic initiatives. We developed BCW CyberTREE™, a strategic model for cybersecurity crisis communications, enabling clients to create tailored strategies based on numerous factors influencing reputation risk during cyber events. This tool helps communication teams integrate with internal Computer Security Incident Response Teams (CSIRTs) and navigate legal, regulatory, and forensic challenges effectively. Furthermore, our Twiplomacy initiative has been a leader in tracking and analyzing digital diplomacy since 2012, providing crucial intelligence on how world leaders and organizations utilize social media. This dedication to understanding and harnessing new communication frontiers, combined with our global reach and diverse talent, allows us to not only respond to change but to drive it. We are constantly exploring new technologies, including Web3 solutions and generative AI applications, to empower enterprises and redefine the future of communication. Through our relentless pursuit of innovation, BCW is revolutionizing how organizations connect with their audiences and build lasting impact in a dynamic world.