Manager, Product Design (Onchain Builder Tools)

Base is planning to bring a million developers and a billion users onchain. We need your help to make that happen.

We believe that the onchain platform is the most important builder platform since the internet (“online”). We believe that the onchain platform should be open source, free to use, and globally available. And we believe that in order to make it really work, we need all hands on deck, working together to scale in a secure, decentralized manner.

At Base, we live by our Stay Based values: we do the right thing, work hard, stay optimistic, prioritize the team, and push creative boundaries—all while building the future of onchain. We value a Zone 3+ work ethic, where our team rises to the challenge, embraces hard weeks, and makes small to significant personal tradeoffs when necessary to drive impact and innovation.

We’re looking for a Product Design Manager with a proven track record shipping empowering builder experiences. In this role, you’ll contribute to our strategy accelerating the growth of the onchain economy, by deeply understanding the needs of onchain builders and unleashing their potential. You’ll work closely with Product, Engineering, and XFN teams to build powerful, easy-to-use products to unlock the creativity of all onchain builders on Base. You’ll be building in the open, and engaging directly with the Base community for inspiration and feedback, to ensure our products are exceeding their expectations.

The ideal candidate is onchain-native, has a deep understanding of the needs / pain points of onchain builders and their end users, and can help guide a data-informed approach to product design decisions, while upholding a high bar for craft. In lieu of onchain experience, a proven track record coming up to speed in highly technical and complex emerging technologies is preferred.

What you'll be doing:

• Lead the team of Product Designers building great Builder experiences on Base
• Provide coaching and mentorship on product design thinking, craft, and execution
• Evangelize and drive delivery of exceptional UX of all critical user journeys
• Proactively identify opportunities and improvements to UX for builders and end users
• Collaborate cross-functionally with Base Leadership to help shape the product vision

What we look for in you:

• 8+ years experience of product design, with 3+ years managing designers
• Experience setting creative direction for builder-facing products
• Proven track record of upleveling Product Designers through coaching and mentorship
• You love transforming complexity into simplicity, and creating order from uncertainty
• Excellence in UX thinking, visual+interaction design, and written communication
• Good understanding of the onchain ecosystem as a native onchain user yourself
• Fluency in Figma / user prototyping tools

Nice to haves

• Experience contributing to an onchain community or project
• You’re based

Job ID: GBPDM06US

*Answers to crypto-related questions may be used to evaluate your onchain experience.

Please be advised that each candidate may submit a maximum of four applications within any 30-day period. We encourage you to carefully evaluate how your skills and interests align with Coinbase's roles before applying.

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