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athenahealthAT

Strategic Media & Marketing Manager

athenahealth, Inc. is a leading provider of cloud-based enterprise software solutions for medical groups and health systems, offering electronic health records, revenue cycle management, and patient engagement tools. The company aims to simplify healthcare, improve clinical and financial outcomes, and support the shift towards value-based care.

athenahealth

Employee count: 5000+

Salary: 114k-194k USD

United States only

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Join epocrates as a Strategic Media & Marketing Manager to lead the development of insight-driven media and marketing strategies that shape solutions included in RFP responses and proactive proposals. The role involves determining what products, channels, audiences, and investment strategies should be recommended to achieve advertiser objectives and drive revenue growth.

Requirements

  • Lead development of strategic media and marketing plans for RFP responses and proactive proposals.
  • Define channels, placements, audiences, and investment levels that best achieve advertiser objectives.
  • Serve as the strategic planning lead for assigned RFPs and key proposal opportunities.
  • Use campaign performance data, audience intelligence, and benchmarks to inform planning decisions.
  • Develop strategic recommendations that improve campaign effectiveness and long-term client value.

Benefits

  • Health and financial benefits
  • Commuter support
  • Employee assistance programs
  • Tuition assistance
  • Employee resource groups
  • Collaborative workspaces

About the job

Apply before

Posted on

Job type

Full Time

Experience level

Salary

Salary: 114k-194k USD

Location requirements

Hiring timezones

United States +/- 0 hours

About athenahealth

Learn more about athenahealth and their company culture.

View company profile

At athenahealth, we are at the forefront of revolutionizing the healthcare industry through groundbreaking technology. Our vision is to create a thriving ecosystem that delivers accessible, high-quality, and sustainable healthcare for all. We partner with healthcare organizations across the care continuum, from digital health start-ups to large health systems, to drive clinical and financial results. Our innovative technology includes electronic health records, revenue cycle management, and patient engagement solutions designed to eliminate friction for patients and ensure providers are paid efficiently. Through the expansion of our services and the opening of our network to other partners, care settings, and providers, we actively seek out and eliminate obstacles to a smarter healthcare experience. We are uniquely positioned to unlock and understand healthcare data from across the nation, leveraging insights to make a tangible difference for our customers and their patients.

Our commitment to innovation is embedded in our culture and our people. We believe that an environment that welcomes, develops, and promotes all employees is crucial for achieving our ambitious goals. The athenaOne cloud platform is a testament to our innovative approach, addressing critical aspects of a physician's practice with modules spanning patient engagement, revenue cycle, telehealth, payments, population health, and value-based care management. We deliver this comprehensive suite by combining powerful SaaS technology with expert services and data-driven insights derived from the country's largest single connected network. This allows us to help healthcare providers increase clinical efficiency, optimize financial performance, improve patient care outcomes, and accelerate their shift toward value-based care. By constantly developing new solutions, such as tailored offerings for specialties like women's health and urgent care, we empower clinicians to deliver the best care while enabling their practices to operate efficiently in a complex and competitive landscape. Our platform services allow for extensive customization and integration, with a library of over 750 APIs enabling third-party applications to exchange data and create unique workflows, further driving innovation and specialized user experiences.

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athenahealth

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