Senior Web Content Designer

The Senior Web Content Designer is responsible for delivering engaging, high-performing web experiences that bring Arrow’s global marketing campaigns to life. Combining creative, technical, and operational expertise, this role ensures that content across arrow.com is visually compelling, user-centric, and aligned with business objectives.

You will serve as the team’s CMS expert and play a key role in standardizing processes, improving efficiency, and ensuring consistent execution across all digital campaign touchpoints.

Key Responsibilities

Web Content Creation & Publishing

• Design, build, and publish campaign landing pages, manufacturer pages, event pages, and editorial content on arrow.com
• Create and update digital assets including banners, promotional elements, and page components
• Translate marketing briefs into compelling, conversion-oriented web experiences
• Ensure content aligns with brand standards, UX best practices, and campaign goals

Content Management & Optimization

• Own content updates and maintenance within CMS platforms, ensuring accuracy and timeliness
• Optimize pages for performance, usability, SEO, and accessibility
• Leverage reusable components and templates to increase scalability and consistency
• Continuously enhance layouts, structures, and content approaches

Subject Matter Expertise (SME)

• Act as the primary expert for CMS tools, content structures, and publishing workflows
• Define and enforce best practices for web content creation and governance
• Provide guidance, training, and support to internal stakeholders and team members
• Identify opportunities to improve processes, tooling, and efficiency

Cross-functional Collaboration

• Partner with campaign managers, designers, developers, and supplier stakeholders
• Align closely with global marketing teams to ensure consistent campaign execution
• Manage content requests and priorities in a fast-paced, deadline-driven environment

Quality Assurance & Performance

• Perform QA checks to ensure content accuracy, functionality, and consistency
• Monitor engagement and performance metrics to inform optimization
• Ensure compliance with accessibility, legal, and brand standards

Qualifications & Experience

• 3–5+ years of experience in web content design, digital marketing, or similar role
• Strong hands-on experience with CMS platforms (e.g., AEM, Sitecore, or similar)
• Solid understanding of UX/UI principles and responsive web design
• Experience building marketing pages and digital campaign content
• Familiarity with SEO, analytics, and content performance optimization
• High attention to detail with strong organizational skills
• Excellent communication and stakeholder management abilities

Preferred Qualifications

• Experience in B2B, technology, or distribution environments
• Working knowledge of HTML/CSS
• Experience with Figma, Adobe Creative Suite, or similar design tools
• Exposure to marketing automation and campaign platforms