Senior PMM — AI Storytelling & Growth

Arcade empowers go-to-market teams to effortlessly showcase their products through beautiful and interactive experiences. Many potential customers find it challenging to understand the full value of a software product through static images or lengthy videos. Traditional demo creation is often time-consuming, expensive, and quickly becomes outdated. Furthermore, there's often a lack of data to understand how potential and current customers are engaging with product showcases and what features resonate most with them. Arcade addresses these challenges by providing an intuitive platform where teams can create engaging, interactive demos in minutes. Users can record their product in action using a Chrome Extension or Desktop app, and then enhance these recordings with features like pan and zoom, synthetic voiceovers, and camera recordings. This allows companies to tell compelling product stories that drive engagement and adoption.

The platform is designed to be versatile, catering to various teams within an organization, including marketing, sales, product, customer success, and enablement/training. For marketing teams, Arcade helps build on-brand demos to drive leads and boost product adoption. Product teams can use Arcade to drive adoption, gather feedback, and iterate on concepts quickly. Sales and pre-sales teams can create personalized demos to win buyers and accelerate sales cycles. Customer success teams can scale their impact by creating informative content to educate customers and build loyalty. Enablement and training teams can save resources by easily creating and updating training materials. Over 14,000 companies, including prominent names like New Relic, Red Hat, and Zapier, utilize Arcade to enhance their product storytelling. The company emphasizes creating beautiful and polished experiences, believing that this is crucial for showcasing products to their full potential and ultimately helping customers make informed decisions. Arcade aims to make product understanding accessible and engaging, leading to better customer experiences and business outcomes.