Aperture

Aperture is a growth agency and consultancy established in 2022 by founder Hannah Parvaz. Headquartered in London, the company operates on a remote-first model, prioritizing impact over physical location. Aperture specializes in full-funnel optimization, blending product consulting with hands-on performance marketing to accelerate growth for its partners. The agency's philosophy is rooted in understanding customer psychology and the nuanced behaviors of product users. This approach allows them to develop and execute comprehensive strategies that encompass creative advertising, ad management, and product optimization. The company prides itself on working with 'good companies'—brands that are purpose-driven and aim to make a positive impact on the world.

The agency was founded with a distinct vision inspired by photography, where the term 'aperture' refers to the mechanism that controls depth of field, bringing subjects into sharp focus. Similarly, the company aims to help businesses find their strategic focus. Since its inception, Aperture has achieved significant results for its clients, including reducing Cost Per Acquisition (CPA) by up to 96% and working with a diverse roster of companies, from pre-launch startups to businesses with multi-billion dollar revenues. The team is composed of seasoned experts with experience from renowned companies such as Bumble, DICE, Busuu, Luno, and HelloFresh. This collective expertise provides clients with in-house knowledge and proven strategies for scaling effectively. Aperture has garnered industry recognition, including being named 'Most Innovative Business Growth Agency' in 2024 and its founder winning 'App Marketer of the Year' and twice 'Business Consultant of the Year'.