Paid Search Specialist (PPC)

Anywhere Talent is looking for a Paid Search Specialist (PPC) to help accelerate growth and optimize ad spend across PPC channels.

Requirements

• Manage, review, and perform daily account responsibilities for Google Ads, Bing Ads, Yahoo, and other search platforms.
• Maintain and monitor keyword bids, daily and monthly budget caps, impression share, quality score, and other important account metrics.
• Create and manage large keyword lists and display network placement lists on Google Ads and other contextual advertising platforms.
• Provide recommendations and execute strategies for keyword opportunities, campaign structuring, targeting, and display networks aligned with company goals.
• Oversee and manage new paid search campaigns, ad groups, and accounts while contributing to paid search marketing initiatives.
• Monitor and administer web analytics dashboards, reports, and tools to identify key areas of importance in line with company goals.
• Manage and optimize social media ads on platforms such as Facebook, Instagram, Twitter, LinkedIn, YouTube, Google My Business, and Pinterest.
• Collaborate with the marketing team to optimize content and performance across these platforms.
• Communicate progress, timelines, and results to the team and management.
• Perform other duties as assigned.

Benefits

• Flexible schedule with 5 days a week availability
• TBD salary at offer
• Potential for weekend availability